Netmeds.com Partners with Patanjali
Netmeds.com, India Ki Pharmacy, has announced that it has come to an agreement with Patanjali Ayurved group to be it’s first exclusive e-commerce portal for ayurvedic prescription, OTC & FMCG products. Patanjali also has joined hands with other e-commerce giants to sell the Patanjali line of FMCG products.
- (1888PressRelease) February 09, 2018 - The popular Indian brand founded by Baba Ramdev – Patanjali Ayurved Limited, has partnered with Netmeds.com, India’s leading pharmacy, to sell it’s Ayurvedic medicines. This follows close on the heels of Patanjali’s tie-up with other e-commerce portals like Flipkart, Amazon, Big Basket, etc., who will feature Patanjali’s FMCG (fast moving consumer goods) products. Netmeds.com, popularly called India Ki Pharmacy was established in 2015. It delivers to 10 lakh customers in 12,000 pin codes across India.
The Baba Ramdev-led Ayurved home-grown Ayurved-centric company wants to double its turnover this year from Rs 10,561 crore in March 31, 2017. The desi company's profits make it the second-largest FMCG giant after market leader Hindustan Unilever (HUL).
Unlike other providers selling Ayurvedic medicines – both online and offline, Patanjali prescription Ayurvedic medicines require a prescription from qualified doctors. Netmeds.com, with it’s rigorous vetting process is well-suited to screen prescriptions, supported by their team of certified pharmacists who quality check prescriptions that comes in with each order. Currently, the e-pharmacy offers upto 20% discount on its prescription and over-the-counter products. Unlike other prescription & non-prescription medicines, Patanjali prescription products com will not be discounted. This is because the
Netmeds.com has raised Rs325 crore from private equity investors since 2015 and plans on doubling its staffing strength by hiring more pharmacists and expanding warehouse facilities to streamline its delivery processes to maximise customer satisfaction. At present, Netmeds.com engages it’s customers in 8 major cities - Chennai, Bengaluru, Hyderabad, Delhi, Pune, Ahmedabad, Raipur and Kochi via it’s fulfilment centres.
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