NBA Players Jerseys Available To Fans In India For The First Time At Adidas Stores
Adidas Launches Most Comprehensive Line of NBA Performance and Lifestyle Merchandise Ever in India.
- (1888PressRelease) April 06, 2011 - New Delhi - For the first time, National Basketball Association (NBA) jerseys will be available to basketball fans in India at adidas stores across the country. The initial collection will include jerseys featuring reigning two-time NBA Defensive Player of the Year Dwight Howard of the Orlando Magic, five-time NBA Champion Kobe Bryant of the reigning two-time NBA Champion Los Angeles Lakers, two-time NBA Most Valuable Player LeBron James of the Miami Heat, and 2008 NBA Champion Kevin Garnett of the Boston Celtics, with additional jerseys to follow. In addition to jerseys, adidas, the official outfitter of the NBA, will launch the widest range of NBA performance and lifestyle merchandise ever in India.
The first two NBA shops opened within adidas stores in India in August 2010. Following their success, as well as the growing popularity of basketball in the country, 200 new adidas locations will carry the new collection of NBA merchandise as part of the adidas Spring Summer 2011 Collection.
The new NBA collection from adidas is designed to capture the style and persona of NBA players on the court and the latest casual wear designs off the court. The line will include stylish and classic apparel, accessories and the latest in footwear, as well as colorful tees, large graphics and youthful designs showcasing top NBA teams such as the Los Angeles Lakers, Chicago Bulls, Orlando Magic and Boston Celtics. The NBA collection ranges from Rs. 999 to Rs. 4,499 and will be available at all adidas Sports Performance Centers across the country.
The launch follows visits from several NBA All-Stars who helped generate more demand for NBA merchandise in India. Nearly 15 NBA players and legends have traveled to India over the last few years to conduct a variety of basketball activities including Howard, Garnett, and two-time NBA Champion Pau Gasol of the Los Angeles Lakers.
"Basketball is growing rapidly in India and the sport is already quite popular amongst high school and college kids in major metros," said adidas India Director of Sales and Marketing Tushar Goculdas. "Being a leading sportswear brand and market leader in basketball in India, adidas' endeavor is to promote the game and provide our consumers innovative and exciting sportswear. We are leveraging our exclusive global partnership to bring the NBA closer to fans in India. This season, basketball enthusiasts can enjoy official licensed NBA jerseys of their favorite players and a wide and vibrant range of other NBA merchandise."
"The NBA and adidas share a long-term commitment to grow basketball globally and are encouraged by the tremendous amount of untapped potential we see in India," said NBA India Senior Director of Development Akash Jain. "NBA fans in India are passionate about their favorite teams and players, and through adidas' extensive retail network we will make available the largest selection of NBA performance and lifestyle merchandise ever in the country."
About adidas
adidas has been providing innovative products for the world's best athletes for more than 50 years, from past legends to today's superstars, such as Derrick Rose, Dwight Howard, Candace Parker, Tim Duncan and Chauncey Billups. On April 11, 2006 adidas and the National Basketball Association signed an 11-year global merchandising partnership making the adidas brand the official uniform and apparel provider for the NBA, the Women's National Basketball Association (WNBA) and the NBA Development League (D-League) beginning with the 2006-07 NBA season.
About the NBA
The NBA, founded in 1946, is a professional sports league and global business that features 30 teams in the U.S. and Canada. During the 2010-11 season, NBA games will reach 215 countries and territories in more than 40 languages. Official NBA rosters currently feature 83 players from 40 countries and territories. NBA merchandise is sold in more than 125,000 stores in 100 countries on six continents. NBA.com averages more than 26 million page views per day, with more than 50 percent of the site's visitors coming from outside of North America. The NBA is the No. 1 U.S. sports league on Facebook, Twitter, and YouTube, with the most fans, followers, and videos viewed on each, respectively. Through NBA Cares, the league, its teams and players have donated more than $150 million to charity, completed more than 1.5 million hours of hands-on community service, and created more than 560 places where kids and families can live, learn, or play.
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