Nawaooo.com to push the frontier of evolution of the Nigerian Business Directory space
www.nawaooo.com, the ever innovative Nigerian internet start up, has announced that it will be adding User Reviews to its Nigerian business directory. The idea, according to Mr. Ralph Styles, head of Public Relations, is to move the power into the hands of the user-the consumer, in the quest for enhanced consumer rights in Nigeria.
- (1888PressRelease) October 06, 2010 - Mr. Styles said, Consumer Rights is regularly not exercised by consumers in Nigeria, for a plethora of reasons. Among these is the fact that most consumers probably think that they are too small as individuals for their concerns to be worth the serious attention of companies. With this forgone notion, consumers then think about the cumbersomeness of the process of seeking redress: identifying who to speak to, trying to get the persons attention, and trying to maintain the persons focus on resolving the consumer's concern. These can take weeks to achieve and untold number of hours. Even when that is achieved, there is no guarantee that the company or the authority, whichever is used in this case, will not brush the complaint aside.
The company believes that by bringing reviews online into its Nigeria business directory, users can via the click of a mouse communicate with companies, skipping the hassle that is normally associated with reaching the attention of companies. Such communication need not be bad news. A consumer patronizing a good product will appreciate the opportunity to let the company know it is doing the right thing.
Companies after all, said Mr. Styles, want to hear the concerns of their clientele, in order to serve them better. This forum invariably enables a 2 way conversation to be had. Imagine a Abuja business directory, where winning companies are able to differentiate themselves nicely through the user responses, invariably a powerful source of free advertising for companies.
The user reviews will also be incorporated into is sub site the Lagos Business Directory. It is believed that a business driven metropolis like Lagos will find local reviews a very powerful tool, for various reasons. Uses that such a tool can be put to include, what's hot and what's not in the city, restaurants to visit, new locations to check out, safety of various locations, prices, etc. It is expected that this will liven up the landscape of the city significantly.
Even though it will be catering to a smaller audience than its Lagos counterpart, the Abuja business directory reviews are also expected to liven up the landscape of the Federal Capital Territory significantly. Above and beyond what its counterpart from the capital city will present, it is expected that reviews of individual politicians, open communication with politicians etc will foster an open town hall type communication online.
Members of the Lagos business directory team expressed delight at the outlook of the future. They expect to be more intimately connected to the user-base of the company, thereby shaping the internet and the social landscape of the city through excellent customer service. The Reviews functionality will be released in Q4, 2010.
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