National Commercial Bank Selects 4C to Optimize Merchandising Campaigns
National Commercial Bank, the largest bank in the Arab world chooses 4C, a web-based merchandising solutions to cut costs, boost revenue & increase efficiencies.
- (1888PressRelease) July 31, 2012 - 4C, provider of Saudi's only web-based visual merchandising management solution for retailers, announced today that National Commercial Bank (NCB), the largest bank in the Arab world, has selected 4C's complete merchandising and inventory optimization solutions, to streamline the merchandising process. 4C will bring to the bank's 366-plus retail branches unsurpassed levels of campaign localization and execution, leading to the most optimized customer-journey experience.
"Banks today are looking for comprehensive solutions that manage merchandising campaigns on both the enterprise and local branch levels," explained Karim Assad, 4C Managing Director. "At the same time, they want to realize cost-efficiencies with their merchandising and inventory planning processes."
The 4C platform is a next-generation solution to the old Excel and paper merchandising guides that often result in incorrect quantities of merchandising materials. Retailers get real-time business intelligence by using 4C's proprietary online portal and dashboard with 3D visual planogram that helps drive more effective marketing at every stage of the campaign life-cycle. 4C's visual planogramming, execution and compliance solution removes the complexities of corporate directions to local branches, getting the right amount of PoS materials, kits and creative delivered to each retail location at the right time, during a campaign.
With 4C solutions, banks can optimize their retail experiences by:
• marketing planning with accuracy and precision, cutting costs and driving revenue by eliminating waste and extra merchandise
• categorizing and managing an inventory of merchandising assets online, to know what to print, when to print and how much to print for every campaign
• ensuring that the right products are on the right fixtures at the right time, at every touch point and using appropriate guidelines
• immediately reporting campaign executions and including photos of the initiatives tied to the campaign planograms
• being alerted of arising campaign issues, and resolving them with speed and urgency
"Merchandising campaigns can be expensive to execute and maintain," Assad continued. "4C transforms marketing planning effectiveness and supply chain efficiency, which leads to peak campaign performances."
ABOUT 4C
4C offers 3D planogramming, execution and compliance solutions that integrate merchandising, retail planning, operations, construction, warehousing and inventory management, dedicated to supplying retailers with real-time business intelligence. The 4C technology produces data and analytics of retail-specific merchandising information, captures and analyzes consumption trends, fixture data, allocated space and adjacencies, and defines merchandising campaign alert levels.
For more information about 4C, visit www.use4C.com, call 009661 4024372
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