Naples Capital Management Launches Digital Media Solutions
Naples Capital Management announces the launch of Digital Media Solutions. This division will provide targeted Business and financial services to the placed-based, out of home digital media market.
- (1888PressRelease) December 01, 2010 - Naples Capital Management, a boutique investment banking advisory firm and business management firm specializing in working with clients in media, entertainment and digital businesses, today announced the formation of a division, Digital Media Solutions.
To service the growing but confused and fragmented business of digital place-based media, Naples Capital Management has formed Digital Media Solutions, a division exclusively dedicated to creating value for companies in the placed-based media sector. This interesting and growing medium is a factor in reaching consumers in out-of-home situations with a tailored digital advertising message. To date, this sector is fragmented with over 50 companies each trying to affect a particular target audience or channel.
Fogarty says, " digital out-of-home digital media has an important role in offering advertisers the ability to reach specific demographics in an environment where dwell times are long and the opportunity deliver multi-unit envelopment communications is unparalleled"
There are a multitude of providers in the place-based digital media space. All have deployed expensive digital systems but few, if any, are profitable. One issue is that these companies are not delivering advertising revenue large enough to pay off the capital investment in equipment and systems. Another is that the advertising media buying community has yet to embrace these fragmented "channels".
Fogarty says, "Our penchant is to create value by finding and deploying capital and/or creating business solutions that drive revenue growth". Digital Media Solution's staff has unusually deep experience in the digital media arena.
Digital Media Solutions offers the following services:
• REVENUE GENERATION
• BASIC SALES AND MARKETING DEVELOPMENT
• SALES MEETINGS/TRAINING
• DEVELOPMENT OF MULTI UNIT ENVELOPMENT
AD SALES PACKAGES
• STRATEGIC USE OF CONTENT
• CREATIVE SERVICES
• TIE INS WITH SEARCH AND SOCIAL MEDIA
• HARDWARE AND SYSTEMS MANAGEMENT
• M&A
Fogarty's goal is to help this industry develop and create opportunities for mergers and acquisitions which will result in greater bulk and larger footprints and more effective communications leading to this media taking its rightful place with media buyers.
CONTACT
Dennis Fogarty at 203 216 0763 or by emailing questions/comments to dfogarty ( @ ) optonline dot net
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