NAMA COFFEETEA&WATER 2011 SCHEDULE JAM-PACKED WITH EVENTS Riveting Guest Speakers Booked, First-Rate Education Sessions On Tap

NAMA's CoffeeTea&Water 2011 jam-packed with inspiring speakers, excellent education sessions and networking opportunities. End Quote

(1888PressRelease) September 23, 2011 - Chicago, IL - Attendees to the National Automatic Merchandising Association's (NAMA) CoffeeTea&Water (CT&W) 2011 show can expect a jam-packed event with riveting guest speakers and outstanding education sessions, NAMA VP Sales and Service Dean Gilland, NCE5, CCS, announced today. It will be held October 18-20 at Bally's resort in Las Vegas.

"This show for operators, suppliers, brokers, manufacturers and distributors-anyone associated with coffee, tea and water-offers the tools and support you need to achieve success. It is a must-attend event for anyone in the industry." said Gilland.
From its opening on Tuesday, Oct. 18 through closure on Thursday, Oct. 20, CT&W will be jam-packed with inspiring and thought-provoking speakers, powerful education sessions and networking opportunities guaranteed to energize attendees into action.

For those who have registered, Quality Coffee Certification Program Coffee Fundamentals will be offered Tuesday morning. In the afternoon, Stu Case, NCE5, CCS, chairperson for CT&W, will welcome attendees who want to learn from the best about how to build their businesses. He will be followed by guest speaker Ross Colbert of Rabobank who will give a Coffee Markup Update. The day will end with a Networking Reception.

After a continental breakfast Wednesday morning, a representative from NAMA will address the group followed by guest speaker Steve Smith, founder of Tazo Tea and co-founder of Stash Tea, who will share all he knows about tea.

Educations sessions guaranteed to boost profits are planned for Wednesday afternoon. They include the following:

• Managing the Prospect Pyramid with Jeb Blount
• Coffee Service Technology Panel led by Dr. Michael Kasavana
• Coffee Service-Key Employee Benefit Roundtable with Jeff Deitchler
• Making Tea a Core Product with Major Cohen
• People Follow You with Jeb Blount
• Sustainable Green Product Marketing with Wendell Simonson
• Find Your Profit Leaks, Part II with Fred Parrish
• Avoid Hiring Mistakes With These 5 Easy Steps with Dave McCaffrey
• Top 10 Closing Secrets in the New Economy with Jeb Blount
• Equipment, Installation Insurance and Liabilities Roundtable with Jim Nelson
• New Products, Implementing Cost Increases Roundtable with Fred Parrish

A Network Reception will complete Wednesday's events. Attendees are encouraged to stop at the tabletop displays where suppliers of coffee, tea and related services will be showing off the latest in equipment, products and services.

Thursday morning's general session will include a Roundtable Recap, introduction of the Coffee Legend Honoree, and a riveting talk by inspirational speaker Jeb Blount on "People Buy You."
Case's closing comments will complete the three-day show.

"NAMA is always searching for ways to strengthen and support our operators and everyone else in the industry. CT&W promises to deliver tangible tools, resources and insights to do just that," concluded Gilland.

If you haven't registered yet, please visit www.namacoffeeservice.com. You can also check out our face book page, Coffee, Tea and Water 2011.

NAMA is the national trade association of the food and refreshment vending, coffee service and foodservice management industries including on-site, commissary, catering, & mobile. Its membership is comprised of service companies, equipment manufacturers and suppliers of products and services to operating service companies. The basic mission of the association, to collectively advance and promote the automatic merchandising and coffee service industries, still guides NAMA today as it did in 1936, the year of the organization's founding.

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