Murphy Underwear Engages dP Design to Create Graphic Art for Spring-2012 Brand Launch
Murphy Underwear Engages dP Design to Create Graphic Art for Spring-2012 Brand Launch. Premium Underwear Features MX-P Anti-Microbial Moisture Barrier Technology for Extra Confidence.
- (1888PressRelease) January 09, 2012 - Hattiesburg, MS - Boyd Murphy, creator of Murphy Underwear announced today that his Company has engaged the services of Cincinnati-based dP Design to create the visual Branding elements for the upcoming retail introduction of his line of luxury men's briefs and boxer briefs enhanced with MX-P Anti-Microbial Moisture Barrier Technology.
"We reviewed many options presented by our Managing Consulting firm Duquesa Marketing", said Mr. Murphy. "dP Design stood apart as a Graphics Arts firm with a unique understanding of our product and the fashion market we will be entering. We are excited to be working with Diana Puppin and her group".
"My firm has worked on a number of luxury product launches with Duquesa Marketing", said Diana Puppin, President of dP Design. "When the Murphy Underwear project was presented by Nancy and Geoff Ficke we recognized that this product was so much more than just another men's underwear item, but a real breakthrough in comfort and hygiene features".
Murphy Underwear, featuring MX-P Anti-Microbial Moisture Barrier Technology will be introduced to better retailers and haberdasheries during Spring-2012. A complete menu of launch activities, trade shows, sales promotions and special value packaging is being finalized and will be unveiled shortly.
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