Mukta Purain interview on The Matrix Green Pill Podcast

Mukta Purain is the visionary founder and CEO of Miss Palatable, a pioneering beauty platform dedicated to ethical, sustainable, and transparent beauty. End Quote

(1888PressRelease) April 16, 2025 - DUBAI, United Arab Emirates - Mukta Purain,Founder & CEO of Miss Palatable, made her first appearance on The Matrix Green Pill Podcast, Episode 240

Mukta Purain is the visionary founder and CEO of Miss Palatable, a pioneering beauty platform dedicated to ethical, sustainable, and transparent beauty. With a background in finance and a passion for conscious beauty, Mukta has been instrumental in reshaping the beauty industry in the UAE by curating high-performance clean beauty brands and advocating for mindful consumption. Her journey from asset management to launching an industry-leading ethical beauty platform is a testament to her entrepreneurial drive and commitment to sustainable living.

"Transparency is even more important today than it was before.", noted Mukta Purain.

In this episode of The Matrix Green Pill Podcast, host Hilmarie Hutchison sits down with Mukta Purain to discuss her inspiring journey from the finance world to becoming a changemaker in the beauty industry. Mukta shares how personal experience led her to identify a gap in the UAE beauty market and how she turned that into an opportunity by launching Miss Palatable, a platform dedicated to clean, ethical, and sustainable beauty products.

Mukta delves into the challenges of bringing clean beauty to the GCC market, from navigating regulations to educating consumers on the importance of mindful consumption. She highlights the shift in beauty standards and how Miss Palatable ensures transparency in its product curation by working closely with brand founders. The discussion also touches on the significance of slow beauty, the impact of fear-based marketing, and how authenticity and inclusivity are reshaping the industry.

As an advocate for sustainability, Mukta emphasizes the importance of buying less but buying better, challenging conventional beauty norms. She provides valuable insights into what consumers should look for when choosing clean and sustainable beauty products and how purpose-driven businesses can thrive despite challenges

Hilmarie Hutchison, podcast host said, "This was an inspiring conversation with Mukta Purain! Her mission to bring clean, ethical beauty to the GCC is transforming the industry with authenticity, transparency, and purpose. A must-listen for conscious consumers and beauty changemakers!"

Listen to the episode here: https://thematrixgreenpill.com/episodes/episode-240/

About The Matrix Green Pill Podcast
Each week we bring you stories that will inspire and motivate you. And possibly change you!

We feature the fascinating journeys of real people – those impacting the lives of others, for good, including entrepreneurs and innovators who are influencing and shaping the future of our region. Each of them is unique in their own way.

Our guests share their stories including their highs and lows, as well as their challenges and achievements.

Through our conversations with our guests, they share their Green Pill Moment – that defining moment that changed their lives.

So, tune in every Wednesday for engaging (and entertaining) conversations. Who knows, it might trigger a Green Pill Moment in your life.

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