MTV Launches Range of Bags and Adventure Gear

MTV, the leading multimedia youth brand, along with Wildcraft, launched the MTV range of premium bags and adventure gear. End Quote

(1888PressRelease) August 12, 2010 - MTV, the leading multimedia youth brand, along with Wildcraft, recently launched the MTV range of premium bags and adventure gear. Launched at Wildcraft's exclusive store in Mumbai, the range includes vibrant and funky travel & adventure bags, duffel bags, laptop bags and tote bags amongst others.

The range also comprises a special 'Roadies' line that includes bags as well as adventure gear for riding, hiking and cycling as well as other outdoor equipment including a cool range of sleeping bags and tents. Unveiled by the none other than the gorgeous Sri Lankan beauty Jacqueline Fernandez along with MTV VJ's Rannvijay, Ayushmann and Bani J, the range is priced from Rs. 745/- to Rs. 2995/- and is available across exclusive Wildcraft stores as well as modern trade shop-in-shops. All the celebrities present at the occasion spelled out their respective needs for such outdoor bags, stressing on the style quotient as well.

MTV's target group is nothing but the young and exploring youth. Therefore, MTV relates very easily with any of the youth related brand with Wildcraft being one such brand.

The creative inspiration of this chic outdoor range comes from MTV's Streetmuse concept of fashion products which was born out of a desire to highlight unique urban landscapes around the world. The graphics exude a progressive and vibrant color palette ranging from loud bright hues to more neutral tones making the collection diverse. Further each product has at least one unique functional element, thus making the range a unique mix of style and functionality.

Wildcraft as India's largest outdoor gear brand is quality focused and has kept pace with the demanding safety and style requirements of its customers. An environment-conscious company, Wildcraft is known in the market for backpacks, rucksacks, and travel & survival gear with up to 25 year warranty across product categories. Wildcraft gear is practical, world class and aspiration. Adventure gear is now in a stylish way now comes in a stylish way with this alliance between the two!

Viewers can check out this launch event online at NyooTV.com, which is one site where viewers can watch latest Bollywood events. NyooTV - India's first Online Social TV brings a whole new world of entertainment with its innovative technology, rendering a viewing experience unmatched in quality. Viewers can watch Indian movies online and get continuous updates about the latest Bollywood movie online by following NyooTV through social networking sites like Facebook, Myspace and Twitter. Members of these social networking sites can watch Hindi movies, latest Bollywood movies, new Bollywood movies trailers, latest Bollywood clips and events by simply logging into their accounts through NyooTV and get entertained with these high quality videos. Once logged in, viewers can also chat and discuss, with their friends on the network, about the video they are viewing.

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