MTS And 4moles.com Develop An Innovative Mobile App For Golf To Be Used For The First Time in India

App To Run On Specially Configured MTS Smartphones During Panasonic Open India 2012. End Quote

(1888PressRelease) March 22, 2012 - Panasonic Open India 2012, part of PGA Asian Tour to attract some of the best golfers across 25 countries in a four day tournament.

Professional Golfers like Anirban Lahiri, Manav Jaini, and Sujjan Singh to compete at the coveted Golf Championship.

Special Golf App developed by 4moles.com running on MTS Pulse & MTS MTag 3.1 smartphones to provide LIVE scores to all 156 Golfers fighting it out in the championship.

The App calculates net scores of each of the players and sends an update to all live leader boards basis individual hole-by-hole score entered through MTS smartphones stationed at all the putting holes.

Leader boards can be viewed in real time on each handheld device, plasma screens on the course, plasma screens in the clubhouse and live on the internet.

Sistema Shyam TeleServices Limited (SSTL) that nationally operates its telecom services under the MTS brand with over 15 million wireless customers in association with 4moles.com has developed the fastest, easiest and an effective Live Scoring application for Golf. This exciting application has been exclusively developed for the upcoming Panasonic Open India 2012 - Asian Tour and is available on MTS Pulse and MTag 3.1 smartphones.

According to Shankar Bali, Chief Operating Officer, Delhi NCR and Haryana Circle, MTS India, said "MTS is excited to announce its partnership with 4moles. Together, we have developed an exciting App for Panasonic Open India 2012. This innovative App running on MTS smartphones enables golfers to get access to live scores with real time updates on all competing participants, making the tournament all the more exciting. This app not only makes the scoring paperless but also hassle free."

Application Advantage

Traditionally scoring was done manually wherein volunteers carry walkie-talkies and relay the information to a central point, where it is fed into a console. This has a time lag of about 10-15 minutes between the scores per hole of each player.

To facilitate the live feed and real time scores, this application has been developed to cut down drastically on the time lag. This will achieved by deploying volunteers to the 18 greens, and have them enter scores of the players as they pass by into a MTS smart phone which is directly linked to the main console.

The application also has the features to be used for LIVE SCORING at corporate events and also for personal Scoring by a golfer.

According to Dinesh Thakur, CEO & Founder of 4moles.com, "We are proud to announce India's first real-time professional golf scoring application specially designed for the Panasonic Open India 2012. This innovative application will enable the golfers to keep a record of individual scores and also real time Leader board update regardless of where they are. Going further, we will also be adding features of personal scoring on to this application.This application is exclusively available on MTS smartphones"

More About MTS Pulse

MTS Pulse is an Android 2.1 and comes with 3.2-inch TFT-LCD Capacitive touch-sensitive screen with 320 x 480 HVGA resolution, 5 mega pixel camera with auto focus, Up to 32GB of extendable memory (8GB card in the box) to add your favorite music, movies, photos etc and internal onboard memory of 512 MB flash ROM and 288 MB RAM. The phone also has the MTS TV application allowing its users on the go access to Live TV and On demand video playback. This Smartphone also consists of attractive features like calling a friend by just typing the initials, auto up gradation of weather forecast based on the location, multi touch display for looking closer while reading and surfing through the device. Apart from this, HTC MTS Pulse also provides Google Mobile Services, including Google Maps, Gmail, Google Talk, Google Search etc.

More About MTS MTAG 3.1

MTS MTAG 3.1 comes with a 2.8" capacitive touch-screen offering 240x320 pixels display and runs on Android 2.2 Froyo. Supporting Multi-format Audio/Video player with 3.5mm jack, MTS MTAG 3.1 is packed with a 3.2 megapixel camera. The phone also has the MTS TV application allowing its users on the go access to Live TV and On demand video playback. MTS MTAG 3.1 provides easy access to Google Mail, YouTube, Google Talk and Google Maps. The powerful Voice Search lets the users find information without having to type anything.

About Sistema Shyam TeleServices Ltd

Sistema Shyam TeleServices Ltd (SSTL) is a venture, involving equity participation by Sistema {LSE: SSA} of Russia, the Russian Federation and the Shyam Group of India. Sistema is the majority shareholder in the joint venture company which operates its telecom services under the MTS brand. MTS is well recognized in India and worldwide for its commitment to high quality and innovative telecom solutions. MTS has recently been ranked by Millward Brown as 80th most valuable brand in the world. In a short span of time, MTS in India has secured over 15 million wireless subscribers and under the MBlaze brand provides mobile broadband services to more than 1.5 million customers in over 300 cities across the country. The company employs over 3500 employees, operates through a universe of over 300,000 retailers and has made investments of over USD 3.1 billion.

For more information, please visit http://www.mtsindia.in

Media Contacts

Anurag Nigam Joydeep Chakraborty
Corporate Communications Adfactors PR Pvt Ltd
MTS India Phone: +91 9711306346
Phone: +91 9136001571 Email:joydeep.chakraborty ( @ ) adfactorspr dot com
Email: anurag.nigam ( @ ) mtsindia dot in

About 4moles.com - Asia's 1st & Largest Golfing community & Media website

Reflective of yet another factor which highlights the growing popularity of golf in India and the region is the success of Asia's 1st golfing community and media website called 4moles.com. It is a brand owned by Goldfish Information Technologies (P) Ltd and is promoted by keen golfer and entrepreneur Dinesh Thakur. The site aspires to be a "One Stop Shop" for all desires of an Asian golfer. Launched on the 1st of January 2009, the site has already started evincing a huge interest amongst the regular and aspirant golfers with an invited base of over 25,000 golfers.

In a first for Asian golf, 4moles.com is leveraging the enormous popularity of Social Networking with picture and video sharing to target the well established community of golfers on the Internet and Mobile. However, the site has been designed to offer an online Media of Professional Events of all bodies as well. The vision is that the entire Asian golfing community across the World will start using this site to connect with their Asian golfing buddies, Share golf score cards, Book Tee time, Handicap Calculator, Golfing Holidays, Buy and sell golf equipment, Create and share blogging & much more….

4moles.com has an exclusive membership section which is purely by invitation, the invited members can then invite a restricted number of like minded golfing friends. After an extensive research on golfers and their expectations from such a site, sections like Personal golf stats and analysis tools uploaded from mobile and internet, Book Tee time at over 10 golf course, Photo Albums, Blogs, Groups etc. are part of the bouquet of services to Members. Another service of its kind is "Book your tee Time" at some of the golf courses in Asia. With the launch of Book Tee time for AEPTA - Delhi, Air Force Sports Complex, Golden Greens Golf & Country Club,Noida & Qutab Golf Course, other Golf courses are testing the system at the same time.

What's more, 4moles.com is the only site which has digitalised the entire Rule rules of Golf and created a very innovative 3C Company Golf Quiz Challenge around it. The members have a chance to win Gift vouchers of Rs. 4000 every week.

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