MSA Partners with Marketplace Events to Promote Downtown Raleigh Home Show
Agency selected by North America's largest home show producer.
- Raleigh-Durham-Chapel Hill, NC (1888PressRelease) July 23, 2014 - MSA Marketing has announced its selection as media agency for the downtown Raleigh Home Show. MSA will assist Marketplace Events in growing media partnerships and maximizing exposure for the annual fall and spring shows.
Marketplace Events, North America's largest home show producer, recently purchased the two annual home shows, which have been held at the Raleigh Convention Center since 2008 when the venue first opened.
As the premier destination for home and garden enthusiasts, the annual home shows are the consumers' first choice for ideas and information on products and services related to home improvement projects, including renovation, remodeling and home décor.
"As the fourth fastest-growing U.S. metro area, coupled with the flourishing real estate and construction industries, Raleigh is a fantastic home show market," said Ryan Rose, Vice President of Marketplace Events. "We expect the downtown Raleigh Fall and Spring Home Shows to thrive within the community - we're excited to grow these shows into not-to-be-missed experiences for both visitors and exhibitors."
Through accessing key marketing opportunities and identifying strategic media avenues, MSA will focus on effectively and efficiently reaching the targeted audience, in turn, driving attendance and awareness for the annual home shows.
"Marketplace Events is the preeminent home and garden show producer, with a wealth of success and experience spanning the North America. We look forward to building their consumer base in the community as well as across the region," said Jan Johnson, President and CEO of MSA.
The downtown Raleigh Fall Home Show will be held September 5-7, 2014. The downtown Raleigh Spring Home Show is February 13-15, 2015.
About Marketplace Events
Marketplace Events creates vibrant expositions connecting enthusiasts with experts, products and services in dynamic face-to-face environments. The company now produces 39 consumer shows in the home and garden category (28 in the US and 11 in Canada) as well as the American International Motorcycle Expo (AIMExpo), a new trade and consumer show for the motorcycle industry. AIMExpo is the first event to be produced by the company's new Trade Show Division. The 40 combined events attract 15,000 exhibitors, 1.5 million attendees and another 1.7 million unique web visitors annually. From 14 offices, the 110-person staff produces some of the most successful and longest-running shows in North America, including market-leading home shows in Montreal, Vancouver, Calgary, Washington, D.C., Orlando and Minneapolis - some of which have thrived in their markets for more than 75 years. marketplaceevents.com
About MSA Marketing
MSA Marketing, a full-service marketing firm based in Raleigh, NC, drives consumer action by building and evolving strong brands. Founded in 1991, MSA serves clients in diverse industries from healthcare to highways, utilizing a customized, results-oriented course of action that delivers a measurable ROI. MSA provides insightful strategy, smart creative, efficient media, on-target messaging and people you enjoy collaborating with in the process. Visit thinkmsa.com for more information.
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