MSA Marketing Names New Associate Media Director

An advertising agency in Raleigh, NC announces a new associate media director. End Quote

Raleigh-Durham-Chapel Hill, NC (1888PressRelease) July 17, 2015 - MSA Marketing is pleased to recognize a rising and talented young leader in the company, Andrew Lada, as the recently named Associate Media Director.

In his previous position as Media Account Manager, Lada earned the trust of clients and media partners alike by providing thoughtful and consistentinsights and strategic counsel.

"Whether our clients' businesses or our agency is evolving, Andrew consistently steps up to do what is needed to move the business forward," President and CEO, Jan Johnson said.

Lada has a B.A. in journalism and mass communication with a concentration in advertising from the University of North Carolina at Chapel Hill. Before joining the MSA team in 2012, Lada worked as a Media Planner and Senior Account Executive at AdStaff Media and a Senior Planner/Buyer at MRPP.

Known for his trivia knowledge, Lada believes that every campaign is a new puzzle to piece together, waiting to be deciphered, decoded, and engineered.

"With the onslaught of new technology and media options delivering a plethora of new, targeted and accountable media options to an increasingly fragmented audience, creativity becomes a larger part of media planning," Lada said. "Although creative execution tends to garner the most recognition, a strategic and solid media plan is the foundation of every successful campaign."

Years of relevant experience and hard work will allow him an easy transition into his new role of Associate Media Director.

"Andrew's commitment and dedication to our clients is extraordinary; and I am grateful to have him as a part of our team," Johnson said.

Visit thinkmsa.com/news to see more news from MSA.

About MSA Marketing
MSA Marketing drives consumer action by building and evolving strong brands. Founded in 1991, MSA serves clients in diverse industries from healthcare to highways, utilizing a customized, results-oriented course of action that delivers a measurable ROI.

MSA provides insightful strategy, smart creative, efficient media, on-target messaging and people you enjoy collaborating with in the process. Based in Raleigh, North Carolina MSA's clients include UNC Health Care, Rex Healthcare, the North Carolina State Board of Elections, the North Carolina Division of Parks and Recreation, Meredith College and The Umstead Hotel and Spa. Visit www.thinkmsa.com for more information.

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