Mrida launches its “Earthspired”range of healthy multigrain flours
These Millet and Amaranth based Flours/Attas provide essential nutrients to the body, even as they serve a worthy social and environmental cause.
- (1888PressRelease) March 30, 2018 - Mrida, through its FMCG brand “Earthspired”, has launched a range of healthy multi-grain millet and amaranth based flours, to suit every taste, every requirement. Earthspired represents a healthy, wholesome and ‘straight from rural India’ business.
Understanding the need for healthy flour choices without fortificants, a range of flour mixes comprising “Nutri-cereals” (also referred as wonder seeds) has been formulated to give more nutritious and healthy blends, along with good taste and convenience of preparation and use. The Earthspired range, through its “More Millets More Health” value proposition, provides wholesome nutrition fulfilling specific health requirements.
Earthspired multigrain flours/attas represent a judicious blend of millets and amaranth to provide healthier alternatives to the regular rice and wheat based offerings and the more refined, white staples that clutter our tables and menus today. Ease of preparation and use, and painstaking sensory evaluations to ensure that good health also means good taste, are some of the other qualities that Mrida seeks to bring to consumer’s kitchens, tables and plates through Earthspired.
“Millets have complex carbohydrates with high fibre and low simple sugars. Because of this they have a relatively low glycemic index and have been shown to produce lower blood sugar levels than wheat or rice. Consumption of millets provides more satiety and lowers hunger pangs. Millets also hydrate the colon and act as a pre biotic feeding micro flora in your inner ecosystem’, says Ms. Iksha Chhabra, Business Head & Advisor (FMCG), Mrida. Millets consume less water as compared with rice and wheat and are hence much more environment friendly as well, she adds.
Earthspired Flours/Attasare currently available in 3 different ranges and 8 different blends:
The Regular Healthy Range:
Healthy Flour: This heart healthy nutritious flour is a blend of millet grains and whole wheat flour and provides you with all essential nutrients. Multigrain with 50% healthy millets is a perfect flour for your daily needs. A serving of multigrain Earthspired healthy flour provides approx. 35% more proteins +33% more minerals + 8 times more heart-healthy fibre and double the amount of calcium than regular wheat flour.
Healthy High Protein Flour: It is a multigrain blend of amaranth, foxtail millet, soyabean and whole-wheat flour with 35% content of healthy millets. Rich in protein and calcium and other essential nutrients, it takes care of your bone health and strengthens your muscles. A good source of B-complex vitamins and with 10 times more heart healthy dietary fibre than regular flour, its high satiety value limits portion size and regulates metabolism. Complete proteins take care of basic and extra requirements for an active lifestyle and in sports / workouts
Special Unrefined Multigrain Flour: This multigrain high fibre flour with only 30% whole wheat flour is a blend with a special mix of ingredients having low glycaemic index and high fibre. Flax seeds and Fenugreek powder help control and stabilize blood sugar. High in fibre this flour is also useful for weight management
The Gluten Free and Gluten Free High Protein Range:
Gluten Free: Unlike regular gluten free blends which are more starch based and miss out on key nutrients, this millet based flour mix has been developed to provide you with all essential nutrients and taste for good health.
Gluten free high protein: This flour is beneficial to support growth of children and fulfil the higher protein requirements that arise with increased physical exercise and gym activities
The Light Spiced Multigrain Blends Range :
Northern Spice: Seasoned with delicate flavours and spices, this spiced flour takes care of your breakfast/snacking needs through preparations such as healthy and filling missi roti/cheelas
Southern Spice: Relish multigrain dosas, uttapams and idlis with delicate flavour of coconut and culinary spices.
Mediterranean Spice: Multigrain flour for exotic tortillas/ wraps/flat breads. Enjoy the goodness of millets with healing herbs and spices. Make your pizzas and pita pockets healthier.
Available in 500 g and 1 kg packs, the MRP ranges from Rs. 220 to Rs.360 per kg for different flour varieties.
Mrida’s Earthspired range of products is FSSAI approved and is available online on the Mrida website: www.mridagroup.com. In addition, it can be purchased from Amazon (now available on Amazon Prime), Big Basket(Delhi & Gurgaon) and Snapdeal.
EARTHSPIRED- A Smart choice for good health
Earthspired represents a range of “healthy”, “wholesome” and “smart” foods – good for the consumer, for the farmer, and for the environment. ‘Inspired by the Earth’ – the Earthspired range comprises natural, responsibly sourced and healthy products aimed at spreading happiness, good cheer and well-being.
About Mrida:
As a Social Business Venture, the Mrida Groups seeks to build business models that provide holistic and sustainable development opportunities to remote underserved communities and small and marginal farmers at the Bottom of the Pyramid.
A Social Business, Mrida (Sanskrit for Soil) seeks to build sustainable and scalable, financially viable business models aimed at holistic rural development. Mrida has chosen to work only with underserved rural communities, which have by and large been forgotten and neglected even as the rest of the country progresses. The focus is on sustainable development, as opposed to grants or charity.
Since commencing business operations in February 2014, Mrida has worked on a variety of initiatives with individuals, village level entrepreneurs, self-help-groups, rural communities, and Corporate entities. Mrida already has 40+ projects on-ground, many of these projects in remote, difficult to access areas and with underserved communities. Mrida projects provide energy access, facilitate education, are an important tool for women empowerment, facilitate livelihood opportunities, better agricultural yields, etc. These projects have shown for the large part, how mentoring, entrepreneurship and education can make a tangible, holistic difference. This has already made a significant dent in, and impacted/influenced the lives of thousands of people in villages and hamlets spread across that States of MP, UP, J&K, Rajasthan and Uttarakhand.
Mrida has partnered with leading business houses in India like Infrastructure Leasing & Financial Services Ltd. (IL&FS), Hero Motors Group (AG Industries and Rockman Industries), Mahindra & Mahindra, Reliance Foundation, for integrated Corporate Social Responsibility (CSR) initiatives, and is currently also engaged in active discussions with others in this regard.
For more information, please visit: http://www.mridagroup.com/ and www.facebook.com/mriadassociates
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