"Does truth ever strangle fiction when it comes to the world of sports" - Dick Enberg, commenting during the Australian Open women's final, January 23, 2008.
(1888PressRelease) July 30, 2009 - Only one industry has a newspaper section all to itself. The sports industry. A new book series by Morgan James Publishers explores the thriving business of sports via titles sure to engage industry titans, athletes, and casual fans alike.
More and more total newspaper column inches are being devoted to the business of sports each year. In a sampling of the New York Times, Los Angeles Times, and Wall Street Journal on January 29, 2007, 10 out of the 42 total sports-related articles in the papers dealt with some aspect of sports business and focused on off-field activity in the industry.
If you're a fan, however, unless you're that rare subscriber to the Sports Business Daily, you're not getting the full picture from your favorite sportswriter, sports talk radio host, or ESPN. The casual fan is kept in the dark about to what degree this "pastime" is an incredibly complex multinational operation on par with the biggest Fortune 100 companies and small governments.
Fall 2009, Morgan James Publishers will change that dynamic by launching The Sports Professor Series, under the direction of "The Sports Professor" Rick Horrow, CEO of Horrow Sports Ventures and leading sports industry consultant and media personality. Horrow Sports Ventures Marketing Director Karla Swatek will serve as Managing Editor of the Series, the first-ever book collection devoted to the dollars-and-cents side of sports.
The first title to be released in The Sports Professor Series is Return of the Gold: The Journey of Jerry Colangelo and the Redeem Team, written by Phoenix sportswriter Dan Bickley with Colangelo, former owner of the Phoenix Suns and Arizona Diamondbacks and director of the gold medal winning U.S. basketball team in the 2008 Beijing Olympic Games. Return of the Gold chronicles Colangelo's formation and leadership of the so-called "Redeem Team" - a formidable task in light of the towering NBA egos involved.
On January 26, 2010, days ahead of the Pro Bowl and Super Bowl XLIV in Miami, Morgan James will publish Beyond the Box Score: An Insider's Guide to the $750 Billion Business of Sports, authored by Horrow and Swatek. Beyond the Box Score is the first comprehensive look at how the ever-growing professional sports industry really works, and how it affects the fan experience.
Is "sports" now synonymous with "entertainment?" What are the real components driving this multibillion dollar industry? Who are the true movers and shakers? What affects the price of your ticket, where you’re able to take in a game, what you see on "Sports Center"? Beyond the Box Score takes a behind-the-scenes look at the main drivers affecting the fan experience, from the mega events that define the sports calendar to sports television, owners, unions, sponsors, stadium architects, concessionaires, the digital sports universe, and the Commissioners who preside over their sports.
Former NFL Commissioner Paul Tagliabue will pen the introduction.
Fall 2010, The Sports Professor Series will focus on the increasingly industrial world of youth sports via two titles from Pop Warner Little Scholars and the Executive Director of the 400,000-member organization, Jon Butler. One to-be-named-later book will be a comprehensive guide for Pop Warner parents and volunteers, while the other Young Adult title will comprise a collection of inspiring stories from such notable Pop Warner alums as Matt Ryan, Earnest Graham, Jon Bon Jovi, Donovan McNabb, actress Mandy Moore, and Darius Rucker, lead singer of Hootie and the Blowfish.
The Sports Professor Series will also serve as a companion-in-print to Horrow’s "$ports Take," a half-hour weekly program on VERSUS featuring leading personalities in the world of sports, fan perspectives, and Horrow’s sharp and often humorous insights. "$ports Take" is produced by Career Sports & Entertainment.
More information about The Sports Professor Series will be available throughout 2009. If you would like to receive advance copies of Series titles for review or interview consideration, email info (at) horrowsports dot com or call 760-533-9414.
About Rick Horrow/Horrow Sports Ventures
Rick Horrow is Sports Business Analyst for CNN, the BBC, and the FOX family of networks, as well as host of "$ports Take" on VERSUS. Horrow Sports Ventures (www.horrowsports.com) is the leading sports infrastructure development advisor to professional sports leagues, universities, government agencies, and not-for-profit organizations.
About Morgan James Publishing
Morgan James Publishing (www.morgan-james-publishing.com) provides entrepreneurs with the vital information, inspiration and guidance they need to be successful. A division of Morgan James, LLC, Morgan James Publishing, The Entrepreneurial Publisher, is recognized by NASDAQ as one of the world's most prestigious businesses and is reported as being the future of publishing.
Since its inception in 2003, Morgan James Publishing has grown from publishing six books per year to publish 163 front list titles each year in 2008. With a backlist of over 400 titles, Morgan James Publishing can support and advise entrepreneurs through any challenge their businesses face.
"Does truth ever strangle fiction when it comes to the world of sports" - Dick Enberg, commenting during the Australian Open women's final, January 23, 2008. 
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