Mopinion launches new AI-powered solution for summarising customer feedback
Mopinion's new AI-powered solution, Smart Recaps, takes text-based customer feedback and creates summaries, sorted by topic. The new capability is designed to simplify the process of analysing customer feedback.
- (1888PressRelease) March 28, 2025 - Mopinion introduces Smart Recaps – an innovative, AI-powered solution, designed to simplify the process of analysing digital customer feedback. By automatically summarising text-based responses and sorting them by topic, Smart Recaps highlights key insights at a glance. This significantly reduces the time it takes companies to analyse qualitative feedback data and helps them prioritise which insights to act on.
The biggest challenge with reviewing qualitative data is being consistent and unbiased when categorising it. It’s easy to accidentally mislabel it or look for evidence to confirm an existing opinion, causing you to miss the complete picture. In addition, manually sorting through open feedback comments is ineffective and prone to error.
“We work with big, enterprise customers like KLM, Calvin Klein and DHL. Some of them collect thousands of feedback comments per week. Manually going through that amount of data and searching for valuable insights is not feasible in the long run. By automatically generating summaries, Smart Recaps enable our customers to make both better-informed and more relevant decisions that will improve their digital journey,” explains Kees Wolter, founder at Mopinion.
Mopinion works for organisations such as the government, banks and insurers where data security and privacy are important topics. That is why the technology behind Smart Recaps runs entirely within Mopinion's cloud environment. This means that all customer feedback is securely stored and Mopinion retains full control over sensitive data such as personal information. No data is sent to external AI systems like ChatGPT.
About Mopinion
Mopinion is a feedback software for web, app and email. The solution empowers organisations to uncover valuable insights that help optimise the digital experience. Headquartered in Rotterdam (The Netherlands), Mopinion works with forward-thinking digital teams such as Transavia, Ahold, Vodafone, Calvin Klein, Allianz, Scania, ENGIE and many more.
To learn more about Mopinion, please visit: www.mopinion.com.
For more information, please contact:
Elin Jansson
Content Marketer
elin ( @ ) mopinion dot com
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