moneytime Hires Specialist for PR in Australian Health Insurance Sector

moneytime, the Australia-based internet business that allows people to compare health funds online contracted RMG Communications to support moneytime’s corporate communications. End Quote

(1888PressRelease) January 06, 2009 - moneytime principal Sam Khalil said RMG Communications was hired by moneytime after a short review of potential communications partners.

“People are flocking online to review their private health insurance arrangements,” said Khalil. “We believe RMG Communications has the right experience, abilities and creative thinking to help us further reach consumers with the broad choice of health funds who offer their products via the moneytime site.

Australian consumers can struggle to understand the health insurance requirements in Australia; the role of Medicare and why they still need private health insurance for hospital and extras cover. moneytime aims to improve the general understanding of how private health insurance works allowing consumers to easily compare the different health fund options. (http://www.moneytime.com.au/guide/Guide.html)

“We are particularly focusing online, where consumers are looking to optimize the performance of their private health insurance fund memberships, especially with the current economic forces at play. People want to know they have the right health fund with the right level of private health insurance at the right price,” said Khalil.

Richard McGowan, managing director of RMG Communications, said moneytime was a unique business with enormous potential. “moneytime offers Australia’s largest selection of private health funds (http://www.moneytime.com.au/health-insurance/private-health-insurance-funds.html) where people can compare, buy and save, on their private health insurance online,” said McGowan. “Comparative websites themselves are an underdeveloped aspect of consumer choice in Australia and I am looking forward to supporting the moneytime team.”

http://www.moneytime.com.au/

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