Mom's Day One Inc. releases its first set of complimentary wellness packages to new Toronto moms
Mom's Day One Inc has launched its Mom's Day One Box programme, which will present new moms with gifts and resources that are essential in the first days with a new baby. St. Michael's Hospital and North York General Hospital are the first Toronto hospitals to be a part of this initiative geared at supporting and enhancing the new mom's early experience of motherhood.
- (1888PressRelease) November 02, 2012 - Mom's Day One Inc was started by two Toronto moms, Nina Binkowska and Simone Miller, who shared the common goal of assisting new moms with the challenges and many joys of motherhood. They seek to highlight the importance of moms and simply want to show that they care by offering support. Simone: "We believe that having a baby is the perfect moment to say "Thank You" to a new mom and to welcome her new baby. Mom's Day One would like new moms to feel appreciated and important from that very first moment".
The Mom's Day One team, together with Oh Baby Magazine's passionate dad/entrepreneur Nick Eliades, started working on the project in February of this year, and in that time managed to get over 15 family-friendly companies on board - donating first-rate, substantial gifts that will pamper Moms and their new addition. Mom's Day One has also collected and included in the box, information about various postpartum related issues; sourced from non-profit organizations and government agencies. This information is also available on the company's website, www.dayone.ca.
The name of the box originates from the belief that it takes that first day or night for a new mom to understand the joys and challenges that arise in life with a new baby. As such, the main distribution point of the box will be at local hospitals, as this is where the new Mom's voyage truly begins.
The first set of 2000 Mom's Day One boxes were funded by Nina and Simone along with help from Nick Eliades and their Partners (Huggies, Gymboree Play and Music, Mam, Munchkin, Homeocan, KIDS 0-9, CST Consultants, Aleva, Sudocream, Help, we've got Kids, Gummies Adults, Live Clean, Tena, Mother's Choice, Ameda, Movies for Mommies, Salsa Babies, Dyson).
Delivery of the boxes to the hospitals is complimentary, provided by Speedy Transport Limited.
Mom's Day One continues talks with various public sector agencies, private family-friendly companies and hospitals in a bid to prepare more boxes in the future. Nina and Simone hope that one day every new Mom in Canada will leave the hospital with a bundle AND a box of joy.
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