MODIA in Groundbreaking Marketing Partnership with Apple "Store-Within-A-Store" Concept Brings Lifestyle Technology to Broader Market
MODIA Home Theater Store announced today completion of an agreement with Apple to become an Apple Authorized Reseller to showcase a full range of Apple products in each of its seven MODIA Home Theater Stores located in Houston, Dallas, and Austin.
- (1888PressRelease) March 26, 2012 - HOUSTON, Texas - The move is designed to further and more explicitly demonstrate the elegance and ease-of-integration of lifestyle technology in today's home and office environments.
"We see this as a perfect match," said Mihir Mody, CEO of MODIA Home Theater. "Apple is the gold standard in product innovation, design and marketing. At MODIA we've spent years creating a unique retail environment designed to help customers imagine and understand how technology can be seamlessly integrated into their distinct home and office lives. We strive to enhance the individual, emotional connection people can have with lifestyle technology... and Apple is masterful at providing an integral, elegant link."
In a crowded consumer electronics retail space, MODIA is unique in pairing upscale audio and video components with proprietary media furniture and installation ideas, integrated seamlessly to match the décor of any home or office. MODIA works with clients to create customized spaces that are as individual as the people for which they are designed.
"Since the introduction of the iPod, Apple products have played an integral role in our design process," continued Mody, "and with Apple's continued expansion of lifestyle and communication technologies, it only makes sense their presence in our Solutions would grow as well."
"Where else but MODIA can a customer actually see and feel how seamlessly automated home and office features-security, audio/video, climate control, lighting and the rest-can be woven together and controlled locally or remotely through Apple technology?"
"This new relationship with Apple will now allow all of our customers to fully experience how Apple products can create a simplified, user-friendly and single-source interface that unifies all their lifestyle technology. While the customer can buy Apple products at many other retailers, our plans are to present and demonstrate their entire line in a very unique way. MODIA is in a "hands-on, real-time" business. And this kind of showcase for Apple products simply isn't available anywhere else."
"We're pleased with the Apple decision to include MODIA among its select Apple Authorized Resellers," Mody concluded. "And as the relationship continues, it can't help but strengthen both our reputations as leaders in service, design and innovation."
MODIA stores are located in Houston, Austin, and Dallas Texas and is one of the fastest growing electronic retailers in the country. MODIA is perennially listed in the top 100 CE retailers in the US by TWICE Magazine, was named the #1 customer retailer by revenue by CEPro in 2007, and has repeatedly been listed as one of the top 5 custom installation companies nationally by numerous publications.
About MODIA
Headquartered in Houston, Texas, the original Home Theater Store was founded in 1986 by the Mody family and continues to be a family-operated business, led by Mihir Mody. MODIA also operates sister companies GEL, a low voltage blue print provider focusing on commercial and multi-dwelling projects, and Mody & Mody, exclusive furniture showrooms featuring an assortment of world-class brands for lighting, rugs, wardrobes, kitchens, bath and accessories.
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