ModelLauncher Cosmetics To Transform Runways During Swim Week 2016

"The Makeup of South Beach" will adorn the most beautiful faces July 15-21. End Quote

(1888PressRelease) July 14, 2015 - (Miami Beach, Fla.) - Making Swim Week more beautiful and colorful than ever, ModelLauncher Cosmetics will join the South Beach party July 15-21 at several sizzling venues.

ModelLauncher will kick off the week in style at Ocean Drive Magazine's opening party at the Delano Hotel hosted by Victoria's Secret model Martha Hunt. The exclusive event will feature the brand in gift bags, the private cabana and more. Guests can enjoy a lipstick touchup and the opportunity to try out the brand's custom shades, including Miami Vice, Collins Ave., Ocean Drive and more.

With more than three decades as the world's biggest and brightest swimwear trade event, the SwimShow will also feature ModelLauncher Cosmetics in addition to the latest swimwear, resort wear, children's lines and accessories. Buyers and designers at the Miami Beach Convention Center can enjoy a complimentary ModelLauncher makeup refresh at the SwimShow Zen Lounge from Saturday, July 18th through Tuesday, July 21st.

The South Beach-based line, hand-selected for its ability to withstand the rush of the runway and the heat of the Miami sun, will also be showcased on the models at the Hammock Runway Show on Friday, July 17, which features the Lycra Design Challenge at the W Hotel's Wet Deck.

"From start to finish, ModelLauncher will show why it launches careers and creates fans across the world," said Tatjana Stepakina, Creative Director of ModelLauncher. "We're excited for a hot-line up of gorgeous make-up and incredible events throughout the week. With looks that go seamlessly from day to night, ModelLauncher knows how to make a statement and how to celebrate the best of inner and outer beauty."

On July 18, the CFDA and W Hotels will present the Wet Deck Collection, a runway presentation featuring the 2015 CFDA Incubator brands Misha Nonoo, Isa Tapia and Sara Beltran by Deszo who will debut their newest collections at the W Hotel, and ModelLauncher will make a bold impact on the 21 models strutting the catwalk in high-pigment hues.

ModelLauncher creative director and cosmetic aficionado Tatjana Stepakina is available for interviews to discuss current trends, the best waterproof make-up and the hottest looks for summer. For images and to coordinate interviews, contact Lindsay Matthews of Cece Feinberg Public Relations at lindsay ( @ ) feinbergpr dot com dot

For more information, please visit the ModelLauncher website at www.modellauncher.com.

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