A new report offers an overview of the iPhone(TM) platform for business owners and developers thinking of moving to the iPhone platform.
(1888PressRelease) January 16, 2009 - The report, by UK based Social Mobile consultancy Kisky Netmedia covers the business basics from sales figures to market share trends and explains the iPhone as a platform which offers developers incentive to innovate. It is available to download at http://www.theamazingiphone.com
Kisky Netmedia has researched all the reports, the stats, the apps and the blogs so you don’t have to; pulling the information you need into one easy to read report. It contains “everything you’ve ever wanted to know about iPhone but were afraid to ask”!
“The iPhone: its sleek design, always-on connectivity, enterprise support, application platform, quirky third party apps and the fact that it’s made by Apple keep the iPhone in the headlines. Those who have one say they’d never go back, and the iPhone wins hands down in comparisons with other ‘smart’ phones. The iPhone 3G is even more popular than the original iPhone having already sold over 6m units.” the report begins.
“It’s intended to offer a guide to the iPhone platform; the basics for busy business owners, strategists, technologists and developers who know that iPhone is an important opportunity but perhaps don’t have the time to find out all the information themselves” explains report author Katie Lips.
For anyone considering whether to explore iPhone; either in terms of developing for iPhone as a new business strategy, or as a new platform for engaging with your consumers, it is important to remember that this is still very new. Whist it comes after years of a stagnated mobile industry, iPhone is proving itself as new platform in its own right; not ‘just’ an extension to the existing mobile landscape. If you are about to explore how iPhone fits into your business the Amazing iPhone Report offers a good starting point.
The free 40 page report is UK focussed although suitable for an international audience. The report offers an overview of the space for iPhone new-comers and useful guidance for those wishing to move into iPhone development. The report points readers at iPhone related events, news, development tools and training and iPhone developers themselves. Recently updated (January 2009), the report now includes information iPhone advertising and on App Store sales.
The Amazing iPhone report is accompanied by an additional report “The Making of Coffee Buzz App” a developer’s story of the making of an iPhone app which offers detailed insight into the iPhone app design and development process.
This report written by Kisky Netmedia was commissioned by the International Centre for Digital Content (ICDC) in Q3 2008. Liverpool John Moores University’s International Centre for Digital Content is a centre of excellence for the research and commercial exploitation of digital content.
For further information on The Amazing iPhone Report contact Katie Lips or visit www.theamazingiphone.com. The report is available in PDF format to download for free. It is licensed under a Creative Commons “Some Rights Reserved” License.
About Kisky Netmedia
The author of this report is Kisky Netmedia is a consultancy based in Liverpool, UK, which specialises in Social Mobile Strategy; advising businesses and public sector clients how to harness new and emerging technologies and platforms.
A new report offers an overview of the iPhone(TM) platform for business owners and developers thinking of moving to the iPhone platform. 
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