MNC Wireless Launches New Direct Marketing Solution To Engage With Targeted Audience
A mechanism to improve the Return On Investment on your advertising spending.
- (1888PressRelease) October 06, 2010 - MNC Wireless Berhad ("MNC"), a Malaysian based mobile and digital solutions company has introduced Mjuice, a highly targeted direct marketing solution that lets business owners and marketers leverage behavioral targeting to interactively engage only the customers that are relevant to them.
"For advertisers, Mjuice provides a direct channel for businesses to tap into the consumers that are most likely to buy, hence producing higher conversion rates that no other advertising platform is able to achieve. For consumers, Mjuice created a unique experience where consumer chooses the advertisements that they want to view. This is true ROI and effective targeting of potential customers with your advertising campaign," says Founder and CEO, Chung Jaan Hao on the launched of Mjuice.
A first of its kind in Malaysia, Mjuice is the latest in a series of innovative marketing tools that MNC has pioneered for businesses to enhance customer engagement experience. With Mjuice, MNC seeks to transform the advertising world by rewarding consumers for receiving advertisement. In Mjuice platform, consumers who join are enquired about their interest and buying preference in order to determine their consumer behavior. The Mjuice engine will then deliver relevant content about brands, offers and services to the right consumers that match their interest. Not only are members rewarded for signing up but each time members view an ad, they are rewarded with cash and real-value prizes.
The driving force behind the creation of Mjuice is to improve the ROI on advertising spending by channeling resources only into the potential customers. Unlike the conventional ad campaigns that are focus on reaching the masses, advertisers can now choose who they want to reach by age, gender, area, lifestyle interests and even income level.
"Why waste your resources to reach the mass audience when you can leverage on demographics and behavioral targeting to engage only the customers that you want. Our average click-through rate of more than 5% for advertiser offers proves the exceptional value of Mjuice," adds Jaan Hao.
Another tremendous advantage in Mjuice is advertisers are not subjected to the risk of spam. Because Mjuice members opt-in to receive the advertisement categories that they are interested in, there is no nuisance factor. What Mjuice is offering advertisers is access to a huge base of consumers that are willing to receive advertising messages that are absolutely relevant to them.
According to Jaan Hao, initial response to the Mjuice has been overwhelming, particularly from businesses and brands with strong retail presence - restaurants, car showrooms, gyms, branded stores, entertainment outlets and consumer electronics chains. The call-to-action nature of this new marketing vehicle is ideal for marketing new product launches, sales promotions and ground events.
"Mjuice truly reinvented the reward experience for members by returning the control to the people. Instead of spending thousands trying to reach an uninterested crowd, direct your money towards communicating to the right audience. This way, you get guaranteed returns of investment to communicate with the people who want to know more. This means greater marketing impact, more savings, no wastage and no risk," commented Jaan Hao.
For more information on Mjuice, go to www.mnc.com.my/mjuice
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