MMA Forum India 2013: Deconstructing Mobile
MMA Forum India 2013: 'Deconstructing Mobile', a premier event of Mobile Marketing Association (MMA) and exchange4media Group will be held on 4-5 September 2013 at The Leela Kempinski, Gurgaon.
- (1888PressRelease) August 21, 2013 - MMA Forum India 2013: 'Deconstructing Mobile', organised by Mobile Marketing Association (MMA), in association with exchange4media Group will be held on 4-5 September 2013 at The Leela Kempinski, Gurgaon. As a premier event for marketers, agencies and media companies, MMA Forum India 2013 will extend a chance to understand the best practices in mobile marketing, learning from experts and peers in the industry and exposure to first-hand future opportunities for marketing through mobile media channel.
The first day of the forum, 4th September, will include a set of two workshops. Workshop I would focus upon understanding and working on removing challenges and implementing a sustainable mobile strategy: leading companies' valued approaches. Workshop II would provide an insight into the basic understanding of mobile advertising and marketing campaign measurement and highlight how it is different from traditional/ online campaign measurement.
Day II, 5th September, would follow up with keynote, panel discussions and fireside chat covering many facets of mobile marketing namely, brand recognition, driving leads and conversions through mobile, building customer engagement, shift from e-commerce to m-commerce, navigating the mobile landscape and finally welcoming the mobile era of marketing evolution. Cocktails and awards dinner would commence thereafter, 6pm onwards. Smarties India 2013 The Smarties India 2013 is the second edition for the leading global mobile marketing awards in the industry. Now in its 9th year globally, Smarties India will present a full line-up of 20 categories in mobile strategy as well as industry-focused awards, all saluting outstanding achievement across the vast mobile marketing ecosystem.
The forum will include a great mix of seasoned speakers like Tomi T Ahonen, Author and Motivation Speaker; Wasim Basir, Director-Integrated Marketing Communications, Coca-Cola India; Aditya Save, Head, Digital Marketing and Media, Marico; Chris Jaques, Chief Executive Officer, M&C Saatchi Asia; Atit Mehta, Senior Media Services Manager, Hindustan Unilever Limited; CVL Srinivas, Chief Executive Officer, GroupM; Samar Singh Sheikhawat, Senior Vice President Marketing, United Breweries Limited; Rajiv Mehta, Managing Director, PUMA India; Sanjay Gupta, Chief Executive Officer, Star India; Mallika Shankarnarayan, Human Experience Strategy Director, P&G Asia & SMG India at Starcom Mediavest Group; Anupam Vasudev, Chief Marketing Officer, AIRCEL; Manoj Malhotra, Chief Operating Officer, AdMarvel and many more.
Talking about MMAF 2013, Mr. Rohit Dadwal, MD, MMA Asia Pacific Ltd. said, "The story is not about mobile per se. It's about how mobile works with other media. Mobile is not developing in a vacuum. We're seeing how in a growing market like India mobile is being increasingly driven by video, and how rich media is driving mobile in more developed markets around the globe."
With its representation from across the mobile marketing landscape, MMA Forum functions as a matchless platform to discuss the most pressing issues in the mobile marketing mix of current business scenario.
About MMA:
The MMA is dedicated to making mobile an indispensable part of the marketing mix and the forums are the ideal way to promote this. The Mobile Marketing Association Forum series has become the leading global platform for brands, agencies and publishers to share their experiences and success in mobile marketing.
About exchange4media:
exchange4media is a single stop information platform for the entire marketing, advertising and media industry.
Conclusion:
MMA Forum India 2013: 'Deconstructing Mobile' is a great platform by MMA to expose, and encourage the latest developments in the mobile marketing industry.
To know more about the event and to register, go to: http://www.mmaglobal.com/events/forums/india2013/register.
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