Minter Dial publishes white paper "The Brand University"

Co-written with Eric Mellet, The Brand University is a thought provoking piece, based on real-life experience on how to bring a brand to life. End Quote

(1888PressRelease) March 04, 2011 - London - Minter Dial, President and Founder of The Myndset Company, co-wrote the seminar white paper, "The Brand University," with his ex-colleague from L'Oréal, Eric Mellet. First published by BrandChannel (October 2010). With the rapidly changing business landscape, impacted by the digital revolution as well as new consumer and employee habits and demands, brands need to transform themselves to face the new reality. This white paper analyzes some of the significant changes and poses questions about the implications for management and the organizations, more broadly. In this paper Dial and Mellet argue that, more than ever before, companies need to evolve into Learning Organizations. A company-wide Brand University -- at the intersection between acquiring traditional skills & knowledge while learning new ways to collaborate and coexist -- can offer a compelling way to accompany such a change.

The Brand University paper has been viewed over a thousand times and has been reproduced or cited by over 15 sources around the world, including The Branding Gavel (Nigeria), the Hispanic CMO (USA), EzineMark (USA), Masso (Vietnam), Olivier Riviere (Germany) and the Global Council of Corporate Universities (France). In addition, it has been translated into chinese in the China Times (Taiwan). Furthermore, it has been downloaded or embedded fifteen times at Slideshare and shared widely on various social media sites (including Facebook and Twitter).
You can download The Brand University" paper via Slideshare (pdf).

About Minter Dial: Minter Dial is an American, born and educated in Europe and who currently lives in Paris. After a 16 year international career with the L'Oréal Group - including 9 assignments throughout France, UK, USA and Canada -- he launched The Myndset Company, a boutique consultancy, providing professional speaker, coach and consultancy services, specialized in Branding and Digital Media. With the Myndset, Branding Gets Personal. You can join TheMyndset page on Facebook or follow him at ( @ ) mdial on Twitter, or join his network on LinkedIn dot For more information, follow the link here: About Minter Dial dot

About Eric Mellet: Eric is Sales and Development Training Director.

Press Contact: For inquiries and engagements, please contact Yendi Dial via email or by cell phone +33 (0)608937314

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