MindWave Releases New Analytics Product
MindMart - Platform for better consumer insight with Store Performance Analytics Launch Event at InterContinental Hotel Singapore on 20 March 2013, 2-5pm.
- (1888PressRelease) March 20, 2013 - Singapore, - MindWave Analytics Services Pte Ltd, a specialty research and analytics solutions provider in the Asia Pacific region, is excited to announce its upcoming 'MindMart Launch Event' at InterContinental Hotel Singapore on 20 March 2013. MindMart, powered by IBM BigInsights, is an advanced business analytics software tool that generates micro insights from structured and unstructured data using opinion mining, predictive modelling and visual analytics. Co-hosted together with IBM, the launch event will also be exploring hot topics in big data such as using in-store analytics to understand buying behaviour and improve customer experience, with a focus on Store Performance Analytics.
Today, there is an ever increasing need to tap on the wealth of data collected at many customer touch points - from mystery audits to social media commentary to RFID / Wi-Fi data capturing the movements of customers and inventory. Using advanced decision support sciences, MindMart transforms these data into insights, presenting them in interactive and visual interfaces that empower decision makers to self-investigate possible trends and correlations. The platform gives visibility of the entire business, allowing drilldowns to specific performance metrics of each operational aspect. Organizations with several operating outlets can benchmark and evaluate the performance of each individual store before implementing the right strategy towards increasing customer footfalls, improving customer experience and enhancing business performance.
"This is the first time MindMart is officially unveiled to the public. Invited guests will get a hands-on demo of the product and its features", said Mr Haryyaksha Ghosh, Chief Analytics Officer, MindWave Analytics Services Pte Ltd.
He continued, "This is visual analytics at its best."
MindMart is Hadoop-enabled to extract and manage huge volumes of data. This extends to transactional data recorded in POS, CRM, ERP, SQL databases; barcode/RFID label systems, text mining on the web and even Wi-Fi data that captures customer movement and duration in an outlet.
Mr Teo Wan Ping, Client Technical Specialist for Information Management Governance, IBM Software Group ASEAN will be speaking on 'Mining Big Data in Retail for Big Insights' at the event.
Other guest speakers include Mr Kapil Malhotra, CEO, Total Solutions Incorporated (TSI) who will be discussing about the latest Retail Industry Trends in Store Performance Analytics.
TSI is a Market Research firm that specializes in industries with a strong focus on customers in industries like Retail, F&B, Entertainment and Hospitality. It has over a decade of experience in the field of Market Research & Intelligence, Quality and Mystery Audits.
The launch event is held at InterContinental Hotel Singapore tomorrow from 2pm to 5pm and exclusive to leading retailers in the region. To register your interest or find out more about MindMart, please contact Gin Woo at 61006775 or email peixun ( @ ) mindwaveglobal dot com or visit http://mindmart dot mindwaveglobal dot com
About MindWave Analytics Services Pte Ltd
MindWave Analytics Services Pte Ltd is a Singapore-based specialty research and analytics solutions provider that helps organizations better understand their business problems and uncover actionable insights for effective and accurate decisions leading to better profitability. It is a subsidiary of MindWave Solutions Pte Ltd, a leading IT Solutions and Services management company in Asia Pacific that provides end-to-end solutions adapted to suit the needs of its clients. Founded in 2005 in Singapore, the organization has expanded its presence in Australia, India, Indonesia, Malaysia, Myanmar and Philippines, offering expertise across Enterprise Solutions, Managed IT Services, Cloud Computing and Business Analytics.
MindWave's Awards and Accolades
- Fastest Growing 50 Award 2012 by DP Information Group, among all Singapore 1000 and Singapore SME 1000 winners
- Ranked 86th in the Deloitte Technology Fast 500 Asia Pacific 2010 Awards, the only company from Singapore in Top 100
- Top 15 Emerging Enterprise Award 2010 by OCBC Bank and the Business Times
- Awarded ISO9001:2008 Quality Management System
- Achieved MSC Status in Malaysia
For more information, visit www.mindwaveglobal.com and www.mindwaveanalytics.com
Media Contact
Woo Pei Xun (Gin)
Marketing/Communications
MindWave Solutions Pte. Ltd.
Phone: +65 6100 6775
Email: peixun ( @ ) mindwaveglobal dot com
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