MindMatrix's Inc., Creator of AMP, Marketing Automation Software, Announces a New Partnering Initiative Directed at Marketing, Interactive Consulting and Software Firms

At the core of the program is the opportunity for enrolled firms to fully employ the AMP marketing and sales automation internally without charge and then use it externally to drive revenues on several different tiers of client engagement. End Quote

Pine Bluff, AR (1888PressRelease) February 26, 2013 - This new partnership initiative represents a total commitment to join up with and fully support firms who may be referring, reselling or repackaging the AMP marketing automation platform to drive greater revenues. At the core of the program is the opportunity for enrolled firms to fully employ the AMP marketing and sales automation internally without charge and then use it externally to drive revenues on several different tiers of client engagement.

Through referral, as well as more integrated reseller plans, vendors may choose to offer the marketing automation software package with as much or little sales support as they request, including jointly supported demos and sales calls.

At the highest level, vendors are choosing to fully integrate the entire AMP solution into their own package of offerings. These sales and marketing tools include lead nurturing programs for their current customers, lead generation tools for new customers, brand management repositories, on-demand sales materials creation, and more.

As Andy Carlton, MindMatrix' Director, Channels Sales and Business Development noted, "One of the key benefits is that participants become part of the MindMatrix partner ecosystem. This offers increased visibility for partners, providing them access to new business opportunities and additional lead generation venues. It gives us a credible repository of experts that can fulfill any piece of the marketing and sales funnel."

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