MindMatrix Launches Next-Generation Marketing Automation Software to Better Align Sales & Marketing Functions

While traditional marketing automation tools focus on marketing, MindMatrix's platform has been overhauled to support both marketing and sales effectively. End Quote

(1888PressRelease) August 30, 2012 - MindMatrix Inc., a leading marketing automation software provider provider has enhanced its platform to meet the growing needs of the Marketing 2.0 environment. The focus on both sales and marketing aspects of the business, ensuring a seamless integration of these two functions, sets the MindMatrix platform apart from other marketing automation software providers.

Harbinder Khera, MindMatrix CEO, says, "Our platform is a next-generation marketing automation software because it combines the standard Marketing Automation functions with Marketing Resource Management (MRM) capabilities. Our solution cuts the sales team's dependency on marketing by providing them with the tools they need to stay on top of the game. It also ensures that key marketing functions are intelligently automated which alleviates pressure on limited marketing resources."

The platform offers many marketing capabilities including brand management, social media automation, lead scoring, sales prospecting and multi-channel marketing inclusive of print and digital media. The result is a smart platform which automatically adjusts marketing and sales strategies to suit prospect behavior.

In addition, the platform accelerates the ability of sales teams to generate highly personalized communication materials that conform to company's branding standards. It has excellent social media marketing capabilities to support automation of social media and blog postings; this allows users to strengthen their presence on popular social media sites. These enhancements mark MindMatrix's entry into other verticals beyond Real Estate including Manufacturing/Distribution, Hi-Tech, Services, Retail, Advertising and Design firms.

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