MindMatrix brings Next-Generation Sales-Marketing Alignment to the Manufacturing Sector
Enhancement to MindMatrix's Marketing Automation Software to close the gap between manufacturers and their sales channels.
- (1888PressRelease) September 18, 2012 - Pittsburgh - MindMatrix, a Pittsburgh based Marketing Automation Software Company, has enhanced its marketing software to better align the sales and marketing functions for the manufacturing industry.
Adding to its quality lead generation tools, the software now comes with strong personalized multi-channel collateral creation, sales prospecting, and marketing measurement capabilities to assist manufacturers in supporting their in-the-field marketing representatives and other distribution channels more effectively.
MindMatrix's marketing automation software allows manufacturers to store information about their products in database format which can be accessed by their sales channels-such as independent sales representatives or distributors --- to create personalized sales collateral, including customized product catalogs, product specification sheets, and personalized product presentations.
According to Harbinder Khera, CEO of MindMatrix, "Most marketing automation tools only focus on lead generation. But today, the challenge facing the manufacturing sector is more than just lead generation. Manufacturers are struggling to provide their sales, distribution and independent marketing channels with timely marketing support. As a result, some sales channels engage in their own marketing and sales activities, which often don't do justice to the manufacturers' brand positioning and almost never, yields expected results. Our marketing automation software can change this."
"Besides providing powerful tools for quality lead generation, the enhancement to our marketing automation software, empowers manufacturer's sales and distribution channels to create personalized, product-centric sales and marketing collateral without worrying about the brand being misrepresented. It also injects transparency into the marketing process, allowing manufacturers to clearly see the results of the marketing activities their channel partners engaged in. Also, our marketing automation software gives on-field marketing representatives and distributors smart sales prospecting tools improving their sales focus. End result: More revenue generation for the manufacturer and distributors. It's a win-win situation!" elaborates Khera.
By solving the key marketing challenges faced by the manufacturing industry, MindMatrix's marketing software upgrade enables manufacturers to make their brand a favorite with dealers, distributors and even on-field independent marketing reps. In an industry with stiff competition and reducing profit margins, MindMatrix's software upgrade is expected to receive an extremely positive welcome.
About MindMatrix
For the past 14 years, MindMatrix, Inc. has focused on sales-marketing alignment for over 34,000 sales and marketing professionals worldwide. Unique to the industry, MindMatrix offers Next-Generation Marketing Automation software on a single unified platform for Sales and Marketing. Our solutions bring about a seamless integration of the two key functions, helping our clients derive the maximum benefit from their investment in sales and marketing.
Our product offerings for sales include on-demand sales materials creation, lead prospecting, and smart. On the marketing front, our solutions cover demand generation, brand management, quality lead generation, lead nurturing, social media automation, lead scoring, and marketing materials creation across print and digital media.
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