Microsoft Speaker Joins Key Debate At European Measurement Summit

Mr. Meenu Handa, Director Corporate Communications for Microsoft India will join the Key Debate at the 3rd European Measurement Summit in Lisbon from 8-10 June. End Quote

(1888PressRelease) April 12, 2011 - Meenu Handa, Director Corporate Communications for Microsoft India, is the latest top speaker to be announced for the 3rd European Summit on Measurement, organised by the International Association for Measurement and Evaluation of Communication (AMEC) and the Institute for Public Relations and held in Lisbon from 8-10 June.

Ms Handa will join a panel of client speakers including representatives from FedEx and Philips in the key Summit Debate in Lisbon to challenge communications professionals to plan the future of communications programme measurement ROI by 2015.

David B. Rockland, Ph.D., Partner/CEO Ketchum Pleon Change and Global Research, who is running the Summit Debate session, said, "It is a huge statement of the growing importance of the Summit that Meenu has agreed to join us."

Aseem Sood, Chief Operating Officer, Impact Research & Measurement Pvt. Ltd, AMEC's first member in India, said, "Companies in India are increasingly exploring and investing in measurement tools to monitor the impact of their public relations programmes. Microsoft India is at the forefront of this initiative and her views on measurement from an Indian perspective would be invaluable at the AMEC forum. I urge public relations professionals in India to attend the Summit in Portugal and learn about new developments in measurement from international experts."

Barry Leggetter, Executive Director of AMEC and Summit Director, said: "We are delighted to welcome our first speaker from the Indian sub-continent. Ms Handa's presence reflects the growing importance of this event to PR professionals worldwide. We hope Ms Handa's involvement will help to bring home to PR professionals in India the importance and benefits of programme measurement and analytics."

The Summit Debate, called "The Measurement Agenda 2015" will be chaired by David B Rockland. He said, with Ms Handa's involvement, the Summit Debate would include speakers from Europe, North America, India and guest experts from the Middle East, Latin America and Asia Pac.

As well as Ms Meenu Handa, other speakers at the three day Summit in Lisbon include:

Daniel Höltgen, Director of Communications, Council of Europe; Alberte González Patiño, Director of Global Corporate Communications, BBVA; Kathy Dykeman, Head of Measurement & Insights, EMEA for Facebook; Andre Manning, who heads Global Marketing and Communications for Royal Philips Electronics and is Vice President of External Communications; Cindy Connor, Manager of Reputation Research and Trends, for FedEx.

Discount EarlyBird delegate registration is available now through the European Summit website, together with a special rate on accommodation at the Summit Hotel, the Tivoli Lisboa Hotel, Lisbon, can be booked through the Summit website.

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