Micromax Unveils Laptab, The First Dual-boot Tablet At CES 2014

Operates on Microsoft OS and Android 4.2.2 Jelly Bean OS. To be launched in early February 2014, the first look of the device to be given at Pepcom & CES 2014. Powered by the latest Intel® processor ("Bay Trail-M"), LapTab ushers a whole range of power saving and high performance features. End Quote

(1888PressRelease) January 08, 2014 - Micromax, India's second largest smartphone player today unveiled LapTab, the first dual-boot tablet which runs on Android and Microsoft OS powered by Intel. LapTab was showcased for the audiences around the world at Digital Experience! Pepcom's big consumer electronics showcase ahead of CES® 2014. LapTab would be launched officially in early February for consumers.

Powered by an Intel® processor ("Bay Trail-M"), the first-in-the-world tablet will offer great performance, and promises an impressively long battery-life for media consumption on the device. The device supports both Android 4.2.2 Jelly Bean O Sand Microsoft OS. Aptly designed for multitasking across operating platforms, users would need to simply reboot the device and select the alternate option to switch from Microsoft OS to Android and vice versa.

Key features of LapTab

1. 1.46GHz Intel® Celeron®N2805 processor
2. Dual OS - Android 4.2.2 Jelly Bean and Microsoft OS
3. 10.1" IPS display; resolution of 1280x800
4. 2GB RAM
5. 7400 mAh battery
6. Weighs 580 gms (without keyboard)
7. 2MP front camera with light sensor
8. Bluetooth v4.0, Wi-Fi

Commenting at the Pepcom event, Mr. Rahul Sharma, Co-Founder, Micromax said, "Today, we are taking the next leap in raising the innovation bar globally, with the introduction of LapTab. Over the past few years, we have been witnessing a growing trend of increasing consumer demand for two operating systems in one device, which offers a blend of great PC like productivity in a tablet like form factor for seamless consumption. The Micromax LapTab fulfills that consumer need by giving them access to the world's first dual-boot tablet. Combining functionality and style, the LapTab further builds on our promise to constantly empower our users with superior technology that directly addresses their needs."

He further commented, "As Micromax looks to expand footprints across global markets, we would continue to fulfill our promise of democratizing technology for people around the world by making it more affordable and accessible. We would be unveiling an array of innovative products across international markets in next six months for which Micromax is known for."

Commenting on the launch Steven J. Dallman,vice president, Sales and Marketing Group and general manager, OEM Channel Engagement at Intel said, "Today people want choice when it comes to operating system environments and only Intel Architecture can deliver a complete user experience. The innovation we are seeing from companies like Micromax is exciting and we congratulate the company on its introduction of the LapTab."

Designed with precision, the form factor of the LapTab exemplifies sleekness and simplicity sporting a 10.1" IPS vibrant display. Powered by a 1.46 Ghz Intel® Celeron® N2805 processor, 2GB RAM and 7400 mAh battery, the tablet promises to take care of all your multitasking needs in no time making it super-efficient. The tablet packs in a 2MP front camera allowing users to capture images, record videos and chat online without any hassle. With its innovative brightness control technology, the LapTab automatically adjusts the screen content by continuously monitoring the environment.

With storage of 32 GB expandable up to 64 GB, the tablet supports Bluetooth v4.0 and Wi-Fi, ensuring full time connectivity. The LapTab comes with a Tran sleeve which can be combined as a cover and stand for the wireless keyboard packed with a 230 mAh battery promising a continuous usage of 20+ hours. Consumers will also have an option to buy a customized keyboard for LapTab when it hits the stands.

LapTab will be available across e-commerce portals and retail stores starting early February, 2014. For more information, please visit http://www.micromaxinfo.com/tablet

You can also connect with us at - f - Micromax or ( @ ) Micromax_Mobile

About Micromax
Micromax Informatics Limited is one of the leading consumer electronics company in India and the 11th largest mobile phone player in the world. Over the past decade, Micromax has pioneered the democratization of technology in India by offering affordable innovations through their product offerings and removing barriers for large scale adoption of advanced technologies. Micromax is currently the 2nd largest smartphone company in India with a market share of 19.2 percent in Q2 of 2013. The brand's product portfolio embraces more than 60 models today, ranging from feature rich, dual - SIM phones, 3G Android smartphones, tablets, LED televisions and data cards. The company also has many firsts to its credit when it comes to the mobile handset market including the 30-day battery backup, dual SIM phones, QWERTY keypads, universal remote control mobile phones etc. The company has sales presence spread across Russia and SAARC markets.

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