Micromax launches Canvas HD to strengthen phablet leadership
Micromax Canvas HD comes with MediaTek's MT6589 1.2 GHz quad core processor for smooth multi-tasking. Resounding success of Canvas 2 makes company confident about phablets.
- Bloomington, IN (1888PressRelease) February 06, 2013 - Micromax, India's leading handset manufacture today announced its partnership with MediaTek, the leading chipset manufacturers for the launch of their first quad core processor phone -A116 Canvas HD.
Designed for comfort and convenience, the Canvas HD is powered by MediaTek's MT6589 1.2 GHz quad core processor and run on Android Jelly Bean. With an HD IPS screen with a HD resolution of 1280x720 and a color depth of 16.7 million, the phone comes with superb graphics and HD viewing experience. Supported by a 2100mAh battery, it is the ideal phone for the young generation who is always on the lookout for better, faster and savvier smart phones on the go!
A116 Canvas HD Key features 5" Full touch display, Android 4.1 (Jelly Bean), 1.2GHz Quad Core Processor, 2100mAh battery, 8MP rear camera with autofocus, Memory storage capacity expandable up to 32 GB, Screen resolution of 1280x720 HD, HD IPS screen, Color depth of 16.7 million, M!Store, M!Buddy, M!SMS, M!Zone and Hook Up
Commenting on the launch and association with MediaTek, Mr. Deepak Mehrotra, Chief Executive Officer, Micromax said, "At Micromax, we constantly strive to innovate and develop great technological experiences for our consumers. Today's launch marks our association with MediaTek to bring forth our first quad core phone in this segment, offering consumers a great user experience with latest features and added functionality." He further added, "We are excited with the success of Canvas 2, which has clearly established Micromax as number one player in the new 5" phablet category in India. We are looking forward to similar success with the new phone being unveiled today."
The A116 Canvas HD promises superior quality graphics, multi-tasking and improved application performance. The phone sports an 8MP rear camera with LED flash and multiple camera settings such as night mode, 4X zoom - to further enhance the superiority of the memorable moments. 3G enabled A116 will help users in faster browsing, downloading attachments and watching streaming videos with excellent quality. The users can download HD quality videos and watch them on their phone without compromising with the quality. Users now can get to keep all their downloaded music by storing them in the phone's external memory which is expandable up to 32GB.
Speaking at the occasion, Dr. Finbarr Moynihan, General Manager - Business Development at MediaTek, said, "In less than 2 years of launching our first smartphone chipset, MediaTek's shipments in this category have grown more than ten times, with 110 million units in 2012. As the world's first commercialized quad-core Cortex-A7 SoC, the MT6589 is an innovative solution that accelerates product development, simplifies differentiation, and offers the best possible experience that mid to high-end smart device owners desire. Micromax shares our core philosophy of pushing the bar on innovation and bringing it within the reach of the masses. We are delighted that India's leading youth mobile brand has chosen MediaTek to power its top-end mobile smartphones."
Priced below Rs. 15,000, Canvas HD will be available across all leading retail outlets in India from first week of February, 2013. For more information, please visit: http://www.micromaxinfo.com/mobiles/smartphones/superfone/A116
About Micromax:
Micromax started as an IT software company in the year 2000 working on embedded platforms. In 2008, it entered mobile handset business and by 2010 it became one of the largest Indian domestic mobile handsets company by offering unique affordable innovations. Today, Micromax is the largest handset manufacturer in the world. The brand's product portfolio embraces more than 60 models today, ranging from feature rich, dual - SIM phones, 3G Android smartphones, tablets, LED televisions and data cards. The company has many firsts to its credit when it comes to the mobile handset market including the 30-day battery backup, dual SIM phones, QWERTY keypads, dual reception mode handsets, universal remote control mobile phones etc. Micromax has presence in more than 500 districts through 100,000 retail outlets in India. The company has global business presence spread across Hong Kong, Bangladesh, Nepal, Sri-Lanka, Maldives, UAE, Kingdom of Saudi Arabia, Kuwait, Qatar, Oman, Afghanistan and Brazil.
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