Michelle Minieri, The Licensing Connoisseur Addresses Franchise India 2010
Michelle Minieri, worldwide licensing specialist, active member of LIMA and the President of Bradford Licensing LLC validates her esteemed presence at Franchise India 2010.
- (1888PressRelease) December 08, 2010 - Michelle Minieri, worldwide licensing specialist, active member of LIMA and the President of Bradford Licensing LLC validates her esteemed presence at Franchise India 2010, the 8th edition of Asia's Biggest Franchise, Retail & Entrepreneurship Opportunity Show to be held on 11th & 12th December, 2010 at Hotel Ashok, New Delhi. Organized by Asia's largest integrated Franchise and Retail Solution Company, Franchise India, the show displays Indian and global brands and is an "Opportunity Show" for liasioning with brands and a pool of out-of-box business ideas and practices.
With an MBA in Business Marketing and Management, as well as an active LIMA member, Michelle delivers cutting edge innovation and leadership to the licensing industry. With her impressive rise to the top over her fruitful 10-year career, Michelle has launched many significant licensing programs over a range of categories, specifically developing and implementing corporate, art, celebrity, fashion, and entertainment properties in the industry. Michelle has acted as the key person in PepsiCo's exceptional licensing success on the global front, facilitating the international expansion of PepsiCo's network of 600-plus freestanding sport stores in China and supervising marketing projects related to Pepsi's new logo launch and design initiatives. Michelle launched the Marilyn by Sam Shaw program from the ground up, which now boasts close to a hundred licensees worldwide. Direct to retail placement has pushed the property to the forefront, such as the recent H&M Collection. With loyal clients such as the City of Beverly Hills, actress Denise Richards, and Happy House, Michelle has been able to combine fresh ideas with core foundations to create highly successful programs around the world.
Bradford Licensing LLC amalgamated with Franchise India early this year to form Bradford License India (BLI) for developing the brand licensing market in India. BLI aims to explore non-conventional licensing opportunities in India by capitalizing on the intellectual insight of Bradford Licensing. With the given strengths, Bradford License India acts as India's first complete licensing solutions provider.
Elaborating on the importance, Mr. Gaurav Marya, President, Franchise India said, "Michelle Mieneri's visit to India is considered highly significant in the context of India's growing importance in today's globalized economy. Licensing is relatively a new concept in India and is at a nascent stage. The concept of licensing is fast gaining acceptability with a number of international brands planning to cater to India via licensing. Licensing prospects now exist in all spheres in India - Manufacturers from various industry sectors including apparel, consumer goods, toys, gifts, accessories, sports are keen on taking licenses. Licensing in India will be worth $500 mn in the next five years. More and more companies today, realise that one of their most valuable assets is the brand and not just their technology or other tangible assets. A strong brand commands loyalty, emotions, preference and associative powers, which are hard to duplicate by the competition."
About Bradford License India:
India's first complete licensing solution provider formed with the objective to increase awareness and support the growth of licensing in the country. Being a part of both Bradford Licensing LLC and Franchise India Group, it brings the expertise of over 24 years in the licensing industry and over 11 years within India in marketing, events, brand development, opportunity identification, business matching and consulting. Bradford License India services includes License Program Advisory Services, Licensee Prospecting, Licensee Management, Media Services and Integrated Supporting Services. Some of the properties represented by BLI: PepsiCo, Marilyn Monroe by Sam Shaw, Beverly Hills, Santa Barbara Polo Club, Pampered Girls, Guinness World Records, Shiv Khera, Zoo Zoo, Harbhajan Singh and Shiv Khera.
About Franchise India
Franchise India Holding Ltd. is Asia's largest integrated franchise solution company since 1999, with an absolute authority on Franchising, Licensing, Retailing, Real estate and Marketing. The firm has already consulted numerous brands in past few years like Videocon, HP, Reebok, Store 99, Pidilite, Hauck, Xenos, HCL, MGF, Kwality Walls, Tata, Gitanjali, HSBC, Levis, JK Tyres, Lakme, D'damas, Euro Kidz, The Apollo Clinic, Chhabra 555, Kidzee, Motilal Oswal, Rosebys, Next, Welhome and many more through its media initiatives, advisory services and exhibitions. With its strategically formed divisions, FIHL has created its own niche as the pioneers of franchise industry and a small business authority.
For further information, please contact: Franchise India: Madhulika D Singh I Sr Manager - PR & Corporate Communications I 09999747048 I smadhulika ( @ ) franchiseindia dot net
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