Mi Rancho Announces Passing of Patriarch Robert Berber Jr
Bay Area Tortilla Company Now in Its Third Berber Generation with Ongoing Commitment to Founders' Legacy of Traditional Methods, Food Purity and Quality.
- (1888PressRelease) January 17, 2016 - San Leandro, CA, USA - Mi Rancho® (http://www.mirancho.com), a Bay Area food innovator in the production and global distribution of tortillas and Mexican foods, today announced the passing of Robert Berber Jr. after losing his battle with cancer. Robert Berber Jr. leaves a legacy as a successful businessman and philanthropist as well as a family company, Mi Rancho, which has become a national brand. Mi Rancho is now managed by Robert's son, Manuel Berber, who has served as president of the company since 1992.
Robert Berber Jr. is responsible for building Mi Rancho into the company it is today, manufacturing more than 1.3 billion tortillas each year. Born and raised in Los Angeles, Robert Berber Jr. moved to the Bay Area where in 1954 he and his father, Robert Berber Sr. purchased an Oakland Mexican grocery and panaderia noted for making delicious corn and flour tortillas and breads. Robert assumed sole ownership of the store in 1974 and through hard work and vision built Mi Rancho into a national tortilla brand that is respected for its quality, consistency and purity of ingredients.
The traditional methods of making tortillas used by Robert Berber Sr. and Robert Berber Jr. are still the foundation for the making of Mi Rancho products. Mi Rancho's corn tortillas are made from whole kernel corn that is carefully cooked and steeped with lime for up to 10 hours. The corn is then stone-ground with lava stones for a unique texture and flavor. Mi Rancho also uses local ingredients grown in California, and it offers organic, non-GMO corn and flour tortillas.
"My father will be sorely missed by the Mi Rancho family and in the community," said Manuel Berber, owner and President of Mi Rancho. "However, we intend to keep his legacy alive by continuing to use the same time-honored methods and whole ingredients we have used for the past 60 years, when my father and grandfather established the family business. We will continue to maintain our commitment to superior quality and exquisite taste as the company passes into the hands of my two sons, the fourth generation of Berbers."
Robert Berber Jr. also was an active participant in the Bay Area community. He served on the Board of Directors for City Center Federal Savings, was active in the Orinda Rotary Club, and delivered food to those in need through Meals on Wheels. He also established a scholarship for underserved families at his alma mater, Cathedral High School in Los Angeles.
The Berber family has requested that those who wish to honor Robert Berber Jr.'s memory do so by making a donation to the John Muir Health Foundation, 1400 Treat Blvd., Walnut Creek, CA 94597 or online: https://www.johnmuirhealth.com/secure/make-a-donation.html.
About Mi Rancho
Mi Rancho® is an innovator in the specialty foods market specializing in tortillas and Mexican food products. Founded as a family-run Mexican bakery and grocery store in Oakland in 1939, Mi Rancho started to expand in the 1950s, providing tortillas to local restaurants. Today the company is now in its third generation and is still family owned and operated. Mi Rancho produces 4.5 million tortillas each day or 1.3 billion tortillas each year, serving various segments including food service, retail, industrial, and international. Despite Mi Rancho's growth, the company is still operated with a passion for excellence and a commitment to produce the best quality tortillas made from local California ingredients.
For more information, visit Mi Rancho on the web at http://www.mirancho.com.
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Contact:
Tom Woolf
Director of PR, Gumas Advertising
415-621-7575
twoolf ( @ ) gumas dot com
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