Metzger Albee Wins 2015 Public Relations Campaign of the Year
Program for IT security client Coalfire receives Business Intelligence Group's Excellence Award.
- Boulder, CO (1888PressRelease) May 19, 2015 - Metzger Albee Public Relations, one of the nation's first technology public relations and digital marketing agencies, has won Campaign of the Year for its work with IT security client Coalfire Systems in the Business Intelligence Group's 2015 Public Relations Excellence Awards.
To generate awareness for Coalfire, the team at Metzger Albee designed a campaign to react and respond in real-time to ongoing cybersecurity news. The team's approach paired company thought leaders with reporters covering breaches and other IT risk management issues. As a result, Coalfire and its security experts were featured in top-tier outlets and trade publications yielding a signifiant increase in media coverage and website traffic.
"To be recognized for this caliber of public relations work by the Business Intelligence Group is incredibly meaningful," said John Metzger, CEO, Metzger Albee Public Relations. "As our firm continues to evolve the meaning of what a modern PR agency should be, so too does our client work. In the ever-changing media landscape, with increasingly smaller newsrooms, we are constantly altering our PR approach to achieve optimal results."
The Business Intelligence Group's award program recognizes agencies, departments, campaigns and public relations professionals whose work helps to tell the stories of their clients in innovative and meaningful ways.
"Metzger Albee clearly understands the value of telling compelling stories to generate results for clients," said Russ Fordyce, managing director of the Business Intelligence Group. "In today's new age of public relations, media outlets are looking to be first to publish, and that could be in minutes. The strategy and crisp execution that Metzger Albee delivered was unique, extremely successful and well worthy of the Campaign of the Year award. Congratulations to the entire team."
About Metzger Albee Public Relations
From creating the world's first websites to implementing today's most sophisticated social media programs, Metzger Albee has led the evolution of public relations, investor relations, marketing and creative services through the Digital Age. The agency develops and executes communications strategies for clients ranging from the Fortune 500 to venture-backed startups with the right mix of traditional media relations and cutting-edge new media techniques. Based in Boulder, the firm was founded in 1991. For more information, visit www.metzgeralbee.com.
About the Business Intelligence Group
The Business Intelligence Group is the first crowd-sourced industry awards program to devote itself to the recognition of authentic talent and superior performance in the business world. Unlike other award programs, the Business Intelligence Group's programs invite real business people with experience and knowledge to volunteer as judges. The organization's proprietary and unique scoring system selectively measures performance across multiple business domains and rewards companies whose achievements stand above those of their peers.
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