Met Office Launch Eco T-Shirt Range
The Met Office has teamed up with Rapanui, an eco-fashion company, to create a range of weather related T-shirts just in time for summer.
- (1888PressRelease) May 20, 2011 - The Met Office eco clothing collection is made from organic cotton in an ethical, wind powered factory and features a range of weather related designs inspired by the imagery, science and history of the Met Office.
Mart Drake-Knight co-founder of Rapanui said:
"The Met Office is the international authority on climate change research, as well as being our national weather service that provides weather forecasts that we can trust and rely on."
"At Rapanui we think that it's not that people don't care about climate and the environment, it's just that they don't know where to start when it comes to organic, ethical or low carbon alternatives. Our brand is about making eco fashion cool and accessible. We were delighted when we were invited to design these Met Office t-shirts. I think as well as being a nod to the Met Office's heritage and expertise, we managed to add a bit of 'Britishness' and humour to capture the spirit of 'the weather' as a subject."
The collaboration was designed to bring new audiences to the Met Office.
Luke Green from the Met Office said:
"Weather fascinates everybody and these t-shirts provide a fun way of reaching new audiences about the work the Met Office does. The collaboration with Rapanui to design and produce these t-shirts is hopefully the first step in developing new partnerships to promote our brand."
T-shirts are available online via the Rapanui website www.rapanuiclothing.com/metoffice
About Rapanui:
Rapanui is about making cool eco-fashion for young people; that means clothing that is eco-friendly, ethical and sustainable: Made from natural organic fabrics in a Fairwear Foundation audited, wind powered factory.
Rapanui has developed a unique traceability tool and eco labelling system which allows visitors to their site to find out exactly where and how their clothing is made and shop quickly with a conscience.
www.rapanuiclothing.com/eco/traceability-textiles.html
http://www.rapanuiclothing.com/eco/ecolabelling-clothing.html
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