Merlin Motors, Howrah, announces Mega Car Carnival as part of anniversary celebrations

Merlin Motors, an authorised dealer of Mahindra First Choice Wheels announced Mega Car Carnival as part of their anniversary celebrations in Howrah. End Quote

(1888PressRelease) September 24, 2010 - Buy, sell & exchange all brands of pre-owned cars from September 23-25, 2010.

Howrah: Merlin Motors, Mahindra First Choice Wheels' authorised dealer in Howrah, today launched a Mega Car Carnival as part of its anniversary celebrations. The carnival was inaugurated by Mr. Shubhabrata Saha, CEO, Mahindra First Choice Wheels Limited and will take place from September 23 - 25, 2010 at Merlin Motors which is located at Merlin Villa, 27, Mackenzie Lane, Near Ghas Bagan Sporting Club, Howrah - 711101.

"I am delighted to inaugurate this Mega Car Carnival at Merlin Motors which is a well respected name in Howrah and Kolkata. Customers are sure to find a wide variety of pre-owned cars perfectly suited to their budget and requirements. The pre-owned car industry in Howrah - Kolkata stands at approximately 3,200 cars per month and is growing at a brisk rate. We hope to combine Mahindra First Choice's value proposition of trust, transparency and wide choice of cars along with Merlin Motors' expertise to tap the potential of the pre-owned car market in this region," said Mr. Shubhabrata Saha, CEO, Mahindra First Choice Wheels Limited.

"The Mega Car Carnival is our way of thanking our customers who have stood by us since our inception. Customers can visit the Carnival to buy, sell or exchange pre owned cars. They can also avail of value added services such as on the spot evaluation of vehicles and insurance. As an added bonus, we will provide them with a completely topped up fuel tank for the ride back home," said Mr. Deepak Kejriwal, Managing Partner, Merlin Motors.

The Mahindra FirstChoice value proposition

Mahindra FirstChoice is the country's preferred pre-owned car mart and is India's only organized multi-brand player, with 125 outlets in 80 towns across India. The company plans to expand this number to 300 outlets in the next three years. This implies that customers will soon be able to choose from a range of certified pre-owned cars throughout India, including the metros and tier-2 towns and cities.

Tremendous attention to detail is required to ensure that each pre-owned car meets a high level of quality. Before purchasing the car, a trained engineer thoroughly inspects the vehicle and also sees to it that all papers are in order. After purchase, every car is refurbished and undergoes an extensive 118 point quality check by a trained engineer, as part of the company's robust certification process. The objective behind the care and diligence exercised is to present the customer with a car in mint condition.

In short, buying a pre-owned car from Mahindra FirstChoice offers several advantages, including quality assurance, safety and a hassle-free driving experience.

Mahindra FirstChoice also offers 24x7 Road Side Assistance and warranty on certified pre-owned cars. The warranty, subject to specific terms and conditions, covers the important parts of the car. The 24x7 Road Side Assistance, subject to specific terms and conditions, assures the certified used car buyer that should the car break-down, he will be provided assistance. This warranty and road side assistance gives tremendous peace of mind to buyers.
Mahindra FirstChoice also has retail finance relationships with major banks and NBFCs in the country. As an industry first, Mahindra FirstChoice has recently partnered with Syndicate Bank to offer consumers finance rates comparable to those for new cars.
Mahindra FirstChoice also has a website - www.mahindrafirstchoice.com - which offers consumers the luxury of buying and selling pre-owned cars from the comfort of their own homes.

About The Mahindra Group

Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $7.1 billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, tourism, infrastructure development, trade and logistics. The Mahindra Group today is an embodiment of global excellence and enjoys a strong corporate brand image.

Mahindra is the only Indian company among the top tractor brands in the world. It is today a full-range player with a presence in almost every segment of the automobile industry, from two-wheelers to CVs, UVs, SUVs and sedan. Mahindra recently acquired a majority stake in REVA Electric Car Co Ltd. (now called Mahindra REVA), strengthening its position in the Electric Vehicles domain.

The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired the leading global business and information technology services company, Satyam Computer Services. The company is now known as Mahindra Satyam.

Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first Sustainability Report for the year 2007-08 and has also received the A+ GRI rating for the year 2008- 09.

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