Melbournehotel.com Receives Site Makeover and Attracts New Customers
Melbournehotel.com revealed their new website design, which is intended to create more traffic. They aim to retain their existing customer base while also taking advantage of the Internet's visual cultural to appeal to new visitors.
- (1888PressRelease) July 29, 2010 - Today Melbourne Hotel announced changes to their website's design. Reflected in the changes is a desire to retain current customers while reaching new, visually-based audiences. This demonstrates the recent developments in web design where the imagery is as important as the written content. Studies have shown more users of the Internet understand the world visually rather than verbally, and this is just one way of capturing their attention.
"Contrary to what used to be the assumption, this does not reflect a short attention span with the user," confirmed the company's President. "We have realized that our customer base has a strong visual sensibility, and we are helping them to make decisions based on images as well as description. This is actually a very exciting time to be in the industry and witness the changes that have occurred in recent years."
Making travel arrangements online has become more of a standard occurrence, instead of the passing phenomenon that certain people once believed. As the industry continues to change and accommodate new methods of securing accommodations, it is up to the sites to work with the visual culture. Photos and digital images speak as much as written paragraphs.
"The customers like visuals, it's as simple as that," the company's President said.
Melbourne Hotel is an online travel site that specializes in resort accommodation arrangements based in the Australian city. The strong visual sense in selecting hotel choices gives their customers a better vision of what they are choosing. This makes less stressful and much easier. Please visit http://www.melbournehotel.com to learn more about their services.
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