Meditrafix Announces New and Extensive Medical Marketing Resource Site
Today's Medical Marketing requires optimization through SEO (search engine optimization) of search keywords, website architectures and local presence in order to be and remain Patient Top of Mind.
- (1888PressRelease) October 12, 2010 - Today's patients are digital consumers and searchers, which means that medical professionals are increasingly finding the need to market their services and specialties in a digital fashion.
Medical marketing trends are realizing the value of the web in having medical professional websites & other digital assets optimized so that prospective patients can find them, and also encouraging engagement for purposes of achieving a Prospective Patient "Top of Mind" position:
1) Medical websites now have to be optimized to bring in patients - no longer can websites simply be static, they must now earn their keep by being a source of prospective patient flow because patients are no longer using traditional media to source out medical services, and are increasingly digital consumers & searchers.
2) Social media channels have to be established and managed as today's sources of referrals - these channels are where prospective patients find and validate service providers, based on their friends and "digital friends".
3) Local search optimization of existing digital presences must be accomplished in order to be relevant to today's digital consumer - separate and yet integrated with search engines, local results are an entity unto themselves that require distinct strategies for top most positions.
The medical marketing landscape has changed. No longer is it just sufficient to hang out a shingle and advertise in the yellow pages. Today's digital consumers have moved away from traditional media in looking for medical services and service providers.
A concentrated digital strategy is required to be relevant and remain top of mind to the digital consumer. Meditrafix has established a resource website for just this purpose. The Meditrafix new and extensive medical marketing website includes -
- strategies for digital medical marketing
- medical marketing blog
- instructional videos on digital medical marketing
- explanation of Search Engine Optimization (SEO) for medical marketing
- medical SEO glossary
- frequently asked medical marketing questions
- Ten Step Digital Medical Practice Marketing Kit
MediTrafix.com increases prospective medical patient traffic through optimizations of search keywords, website architecture, social media marketing and local digital medical practice presence.
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