Mediacraft Associates Launches New Business Portal, bizwatchnigeria.com

Top Quote In response to the growing need for convenient, efficient and prompt news delivery for people on the go, Mediacraft Associates, a leading Nigerian PR consultancy firm, has launched a unique industry sector-based online news and business intelligence platform with the address: www.bizwatchnigeria.com. The portal, a pan-Nigeria news and information platform, caters to over 30 different indust End Quote
  • (1888PressRelease) June 12, 2013 - Bizwatchnigeria.com takes into cognizance the increasing need for easier access to news and information on various industry sectors of the Nigerian economy, especially in an increasingly fast-paced world. The platform thus points people to the latest news, information and business intelligence on their individual business sectors, at the click of a button, on a daily basis. This unique feature makes the portal the number one fully functional online news and business intelligence platform that operates across virtually all industry sectors in Nigeria.

    Yet another unique feature of Bizwatchnigeria.com is its presentation of news in the form of easy-to-read news summaries and briefs, making it easier for busy corporate executives and professionals to have an overview of the goings-on in their industry sector without spending much time. The portal also serves to furnish foreigners desirous of doing business in Nigeria with up-to-date news on the Nigerian business landscape.

    Fielding questions from the press, during the media presentation, Mr. John E. Ehiguese, Group CEO of Mediacraft Associates, reiterated his organisation's determination to take continually raise the bar in public relations practice in Nigeria. He described this as a major reason for the development of this unique online news platform.

    Mr. Elcee McEdwards, Editor-In-Chief of Bizwatchnigeria.com, who also doubles as the Group Head, Media Services, at Mediacraft Associates, said: "Our pre-occupation at Bizwatchnigeria.com is to build a top-of-the-range platform that will serve as a point of recourse for upwardly mobile young men and women, as well as business executives, playing in the various sectors of the Nigerian economy. More than anything else, Bizwatchnigeria.com is a kind of 'one-stop-shop' news platform for busy executives."

    Speaking further on other interesting features of the portal, Mr. McEdwards said, "We run a free daily email newsletter for people interested in the specific business sectors, bringing the relevant news and articles straight to the inbox of our registered subscribers. We also offer a unique platform that enables job seekers across all the industry sectors to access information on the latest jobs on offer, on a daily basis, while providing potential employers with the most cost-effective medium for reaching their target potential employees."

    Bizwatchnigeria.com also contains Special Project sections like Brand Watch, Company Profile, Bizwatch Couture, etc., which offer companies, organisations and brands in different industry sectors the opportunity of optimal targeted online exposure, especially within the Nigerian business space.

    Mediacraft Associates, publishers of Bizwatchnigeria.com, is one of Nigeria's leading full-service Public Relations and Integrated Brand Communications Consultancy firms, engaged in the delivery of customized and cost-effective professional services to a select, discerning clientele. The firm has been in existence for almost ten years, and currently works for several high profile corporate organizations and brands, both within and outside Nigeria.

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