Media Partners, Inc. Wins Silver Wallie Award from CHPRMS

Local Marketing Agency Recognized for Excellence in Healthcare and Public Relations. End Quote

Raleigh-Durham-Chapel Hill, NC (1888PressRelease) December 04, 2013 - Media Partners, Inc. (MPI) a strategic and creative media marketing agency known for its growing expertise in healthcare, took home a Silver Wallie Award last week at the Carolinas Healthcare Public Relations and Marketing Society (CHPRMS) award banquet in Asheville, N.C.

The Wallie Awards are given annually at the CHPRMS fall conference to recognize excellence in healthcare and public relations and marketing throughout the states of North and South Carolina. Members compete in more than a dozen categories and a panel of healthcare professionals chooses the winners.

The Silver Wallie Award recognized Central Carolina Hospital (CCH) in Sanford, N.C., and a media campaign called "Operation Special Delivery." Designed to create awareness for CCH's Labor and Delivery Unit and target military families, the campaign featured four families who shared a special birthing experience using Skype while deployed dads watched from thousands of miles away.

"MPI's PR capability is growing, and it's a great honor for our team and our clients to receive these awards," said Sal Conino, agency partner at MPI. "We thank Central Carolina Hospital for allowing us to support their important work, and we are committed to delivering strategic creative design and marketing strategies that assist them in reaching their goals."

Recognizing the uncertainty of the deliveries, with sensitivity to HIPAA regulations, MPI worked with the hospital to video and photograph parts of the deliveries that could be used by the media later. Then, when a reporter came to interview the new mom and the baby, there was material available to take back and package a fuller story. In total, the effort was hugely successful, generating national broadcast stories and print placements with a combined estimated value of over $1 million.

"Planning ahead with CCH, we were able to craft and build the story around the hospital's technology offering. Then, we were lucky enough to have our first birth occur over Mother's Day weekend. We could not have timed that better," said Nancy Bono, Agency Partner. "Our Silver Award recognized feature writing that followed the first Skype births through to their one-year birthdays and, return of the military dads. Rarely do we get to tell a story as heart-warming as when a soldier sees his child for the first time."

Link to the story:
http://www.nxtbook.com/nxtbooks/mcmurry/CentralCarolinaHEALTH_2013spring/index.php#/6.

About Media Partners, Inc.
Founded in 2000, MPI is a media marketing agency that has experienced strong growth in recent years, with key account wins and deepened, long-term client relationships. The agency has established itself as a formidable player in the region with strong capabilities in healthcare, education, retail, and media-specifically offering marketing support to a number of broadcast outlets in North Carolina, Virginia and Tennessee. It blends the best of boutique and full-service agencies by offering clients a partnership of creative design and integrated thinking at every turn. With talent and expertise from senior partners, MPI is a media company that understands marketing. To learn more about MPI and mindfulmediamarketing, visit http://www.mediapartners-inc.com or connect with Media Partners-Inc. on Facebook.

About Carolinas Healthcare Public Relations and Marketing Society
The Carolinas Healthcare Public Relations and Marketing Society (also known as "CHPRMS" - pronounced "chip-rums") offers its member's opportunities to sharpen their communications skills and strategies, consult with other members for ideas in developing public relations and marketing programs, and participate in educational and awards programs. CHPRMS provides resources for nearly 250 members working in an ever-changing, dynamic healthcare industry. Most members represent healthcare organizations and businesses that focus on healthcare throughout the states of North and South Carolina.

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