Mazda of Clear Lake Wants to Know… "What Do You Drive?"
With the launch of an all-new brand campaign from Mazda, Mazda of Clear Lake integrates the national campaign locally by asking consumers "What Do You Drive?" on Facebook. Visit www.MazdaOfClearLake.com for more information or visit www.facebook.com/MazdaOfClearLake to become a fan.
- Houston, TX (1888PressRelease) April 23, 2011 - Mazda of Clear Lake proudly announces their participation in the all-new brand campaign recently launched by Mazda that asks consumers, "What do you drive?" The slogan, built around the brand's core belief "If it's not worth driving, it's not worth building," outlines the attention to detail and cutting edge spirit that goes into the production behind every Mazda on the lot.
"The campaign strives to underscore Mazda's devotion to creating exceptionally fun-to-drive, well-crafted vehicles, with the phrase, 'We don't build cars for everyone; we build cars for people who care about what they drive'," said Don Romano, Chief Marketing Officer, Mazda North American Operations.
The new Mazda brand campaign kicked off Wednesday nationwide covering the most popular TV shows and websites. By showcasing Mazda's rich history in innovation, motorsports and design, as well as a singular dedication to crafting cars that are always exciting to drive, the campaign not only emphasizes what Mazda is all about, but also defines what sets them apart from other manufacturers.
Mazda enthusiasts should be excited because although the first round of activity has gone live, it is only part 1 of a multi-phase approach in various digital mediums to support the new Mazda brand campaign. One of these approaches is social media. The launch changes the way in which Mazda, as a company, communicates with its Facebook fans by pushing content to them, rather than having fans be passive recipients.
"As part of the Mazda family, Mazda of Clear Lake is very excited to take part in the new brand campaign," said DeWayne Martin, Managing Partner at Mazda of Clear Lake. "There will be much more brand advertising, which is new for Mazda. I am looking forward to getting customers more involved and excited about the ways in which Mazda has pushed the boundaries in the car industry in the past, as well as the ways they in which they will continue to do so in the future," he added.
Mazda of Clear Lake encourages customers to take part in the all-new campaign and get others asking the question, "What do you drive?" By joining them on Facebook, fans will be able to view new brand videos, see their full product line-up, learn more about their products and share their feedback with Mazda of Clear Lake, as well as with their local "friends" community.
To see what all of the buzz is about, and get a sneak peek of Mazda's exciting new campaign, visit Mazda of Clear Lake on Facebook at www.facebook.com/MazdaofClearLake. Zoom Zoom!
About Mazda of Clear Lake:
Mazda of Clear Lake, a Mazda dealership in Webster TX, is the best destination for any New and Used Mazda Cars, Crossovers, SUVs and Mini Vans. We have an extensive line-up of brand new 2011 Mazda Cars and Trucks at Mazda of Clear Lake that are fuel efficient, reliable and offer every degree of performance and luxury you desire. The dealership carries every one of the well-known new 2011 Mazda cars which include: The top-selling Mazda6, the compact and fuel efficient Mazda 3, the most popular Mazda Miata convertible, fuel efficient Mazda2, the high-class Mazda CX-9, as well as the family-friendly Mazda CX-7.
For more information about Mazda of Clear Lake, and their unbeatable offers, visit Mazda of Clear Lake at www.mazdaofclearlake.com.
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