Maximilian Takes Stellar Customer Service and Premium Catalog Online
Former Bloomingdale’s fur line shifts focus to eCommerce operations.
- Newark, NJ (1888PressRelease) May 18, 2022 - For many years, customers in search of high-end, luxury furs have sought premium lines from trusted brick-and-mortar retailers. Among the best of these was Maximilian, a premium line offered by Bloomingdale’s department store. Unbeknownst to some, Maximilian furs also managed the Fur Vault brand offered by Macy’s, but regardless, the lines have been known for some time for their high-quality, premium offerings that utilize many desirable, exotic furs, including fox, sable, mink, chinchilla and more.
Industry changes as well as changes in consumer behavior have resulted in this shift in operations. Whereas customers previously could have visited Bloomingdale’s or Macy’s, respectively, in search of these premium furs, they can now shift their attention to the online marketplace, by visiting Maximilian.com. For customers interested in everything from a full length chinchilla coat to a jacket with a fox fur collar, Maximilian can satisfy that interest.
Maximilian offers the same balance of elegant sophistication and attention to trendy patterns in consumer interest that they have always provided, but now it is much more convenient for interested customers from around the country to take advantage of their world-class products. In order to better serve their customers and expand their reach, Maximilian also expects to merge with and manage the operations of StevenCorn.com and FlemingtonFurs.com in the near future.
Yet Maximilian has not lost sight of the fact that the process of selecting a choice fur is still a very personal one, that requires insight and interaction. For some shoppers, the thought of buying a fur online might sound less than appealing. Maximilian has committed itself to furnishing these customers with a high-level of service, in person. Anyone looking to find “fur coats near me,” will be pleased to learn that Maximilian is still present in several brick-and-mortar fur coat shop operations.
Although they intend to shift much of their focus online, interested customers can still visit one of their brick-and-mortar locations to take advantage of the same customer service and product assortment for which Maximilian has always been known. This gives customers an opportunity to interact with garments that catch their attention, before they decide which are worth their personal investment.
In terms of in-person service, Maximilian also offers fur cleaning, conditioning and storage services to its valued customers. As long-time owners of genuine fur overcoats can attest, furs must not only be periodically treated by an experienced furrier, but stored in cool, dry, controlled conditions in order to protect and preserve their character.
For many customers, however, the process of locating a beautiful new full length fur coat or jacket, or to secure one as a gift, has just gotten significantly easier. No longer do most shoppers need to seek an exclusive venue for equally exclusive products. With the recent launch of Maximilian.com, most shoppers can not simply peruse their catalogs from the comfort of their own homes or offices.
Interested customers can learn more at their website itself, online at Maximilain.com. They can also be contacted directly. For those with questions about the status of brick-and-mortar locations, additions to their online catalog, about the services they offer or otherwise, please direct queries to info ( @ ) maximilian dot com or call them at 1-800-TLC-FURS.
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