Maui Jim Introduces Bamboo Forest

Sunglasses so light that it feels like 'pure air'. End Quote

(1888PressRelease) February 18, 2014 - Maui Jim, the makers of the world's clearest non-glass sunglass lens today introduced Bamboo Forest, the first of its PureAir™ series, with a new frame technology that produces the lightest sunglasses in the world. Bamboo Forest sunglasses combine the company's ultra-light MauiPure™ lens technology with an ultra-light frame technology that makes these sunglasses feel like "pure air." Priced at Rs. 10,710/- these super light sunglasses are available at all leading optical stores in the city.

Inspired by long hikes in the lush bamboo forests of East Maui, Hawaii, Bamboo Forest sunglasses' rectangular frame is ultra-light and offers full coverage for midsize to large faces with round, oval or heart/triangle-shaped features. Bamboo Forest is an ultra-comfortable frame because of its lightness and flexibility, however, there is nothing flimsy about its stability as a result of strategically positioned rubber temple inserts and adjustable Rabalon nose pads.

Bamboo Forest will be initially available in 3 styles, Gloss Black Fade with Neutral Grey lenses for bright sunny days, Rootbeer Fade with increase contrast on overcast days and Olive Fade with Maui HT™ lenses that are a light palm green color for low light conditions. The PureAir Collection is covered by the company's standard warranty. MauiPure lenses are not available in prescription; however, consumers who wish to have Maui Jim's authentic prescription lenses in a pair of Bamboo Forest frames may do so with one of Maui Jim's other outstanding lens materials: Maui Evolution® or polycarbonate.

PureAir frames use Grilamid TR90LX, a thermo-plastic that is known for its durability and ability to retain its shape, even when the material is thin or flexed. This material also has the ability to be clear and transparent and to be colored in transparent or opaque applications, allowing for a wide range of creativity in eyewear design.

All PureAir frames feature Maui Jim's proprietary MauiPure™ lenses which are the world's clearest non-glass lenses that are ultra-lightweight, scratch- and impact-resistant. The hybrid, injection-molded, de-centered lenses are the lightest lens material in the Maui Jim portfolio. These lenses are packed with up to nine layers of patented PolarizedPlus2® lens technology that cuts 99.9 percent of glare and eliminates 100 percent of all UV rays to reduce eye strain. A distinguishing feature of all Maui Jim lenses is the rich and vibrant color that you see. This is the result of using three rare earth elements and other treatments to white-balance Maui Jim's lenses, so the colors you see are pure and true. MauiPure lenses also are protected with waterproof and oleophobic coatings to shed water and snow and to repel grease and smudges.

Maui Jim has been voted favorite sunglasses company and best sunglasses by optical retailers and many of the top health, fitness and outdoor sports media around the world. For more information, visit MauiJim.com or follow us on Facebook, Twitter or Pinterest at ( @ ) OfficialMauiJim dot

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