Maui Divers Jewelry Creates Custom Bracelet Benefiting the Women's Sports Foundation to Commemorate the 40th Anniversary of Title IX

Handcrafted Bracelet Celebrates Landmark Legislation with Proceeds Benefiting WSF's Mission to Promote Healthy, Active Lives for Girls and Women. End Quote

(1888PressRelease) October 07, 2011 - In celebration of the 40th anniversary of Title IX, a federal law authored by Hawaii Congresswoman Patsy Mink, the Women's Sports Foundation and Maui Divers, the internationally recognized designer and retailer of Hawaiian jewelry, have partnered to create a limited-edition commemorative bracelet. Title IX ensures equal access to both men and women in federally-funded educational programs and activities, including sports programs. The legislation, enacted on June 23, 1972, is not only responsible for the surge in women's athletics, it is responsible for women's access to all educational opportunities and opened the door for more women doctors, engineers, judges, political leaders and women in business today than there were 40 years ago. The Women's Sports Foundation has already kicked off its year-long celebration of the landmark legislation with the "Get Your Game On, Girls!" call to encourage everyone to support girl's and women's sports, and to help keep the promise of Title IX alive.

The handcrafted, custom piece is a 7mm sterling silver cuff bracelet featuring the recessed Roman numeral "IX". The inside of the bracelet is engraved with "Women's Sports Foundation." It is available for purchase for $115, alongside the world's largest selection of fine island jewelry at MauiDivers.com. Maui Divers Jewelry will donate $40 of each sale to the Women's Sports Foundation in support of its grant and outreach programs. To view the bracelet and for more purchase information, please visit www.MauiDivers.com/WSF.

"The commemorative Title IX bracelet serves as a daily reminder that women wouldn't be where we are today without the help of this powerful legislation," said Kathryn Olson, Women's Sports Foundation Chief Executive Officer. "Something as simple as purchasing and wearing the commemorative Title IX bracelet can help ensure that all girls have the opportunities in sports and careers that they aspire to attain."

The commemorative Title IX bracelet, modeled by world champion athlete and Women's Sports Foundation President Laila Ali, will be featured at the organization's Annual Salute to Women in Sports Awards gala taking place the evening of Wednesday, October 19th at Cipriani Wall Street in New York City. Visit www.WomensSportsFoundation.org/AnnualSalute for more event information.

"The Title IX bracelet isn't just another piece of jewelry; it is a true conversation piece" said Laila Ali, Women's Sports Foundation President. "When people ask me about the bracelet it opens a new conversation about the importance of sports in our lives and our daughters' lives. Title IX has done a great deal for me and my peers, and it continues to provide our society with empowered girls who will take the life-lessons and health benefits of sports with them throughout their lives."

About Women's Sports Foundation

The Women's Sports Foundation, founded in 1974, is the leader in promoting sports, health and education for girls and women. With Billie Jean King as its founder and ongoing visionary, the Women's Sports Foundation continues to have a profound impact on female athletics, from its vigorous advocacy of Title IX legislation to providing grants and scholarships, grassroots programs for underserved girls, and groundbreaking research. An agent for change, the foundation has relationships with more than 1,000 of the world's elite female athletes and is recognized globally for its leadership, vision, strength, expertise and influence. For more information, visit www.WomensSportsFoundation.org.

About Maui Divers Jewelry

Founded in 1959, Maui Divers Jewelry is the largest jewelry manufacturer and retailer in Hawai'i. Renowned for its unique, high-quality handcrafted designs featuring pearls, precious corals, Hawaiian gold, diamonds and other beautiful gemstones, the company owns and operates 56 concept locations-Maui Divers Jewelry, Island Pearls, Pick-A-Pearl and Maui Divers Jewelry Luxury Collection-on the four major Hawaiian Islands, and in California and Guam. For more information on Maui Divers Jewelry, call toll free (800) 253-6016, direct at (808) 946-7979 or visit www.MauiDivers.com.

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