MathMarketing appoints Marisa Warren as Funnel Coach

Top Quote MathMarketing is pleased to announce the appointment of Marissa Warren as North American Funnel Coach. Marisa is an accredited trainer of Funnel Academy and Funnel Camp for SAP and has over 17 years of experience working as a Global Channels Executive and Speaker. End Quote
  • New York, NY (1888PressRelease) September 03, 2013 - MathMarketing is pleased to announce the appointment of former SAP and Microsoft Partner Development Center Executive Marisa Warren, CEO & Founder CAVALO Consulting, as a North American Funnel Coach.

    Marisa is a 'highly awarded' Global Channels Executive and Speaker, with 17 years' experience working for companies such as SAP, Microsoft, Intentia and the channel. Helping partners across North America, Australia, Asia, and Europe to build high performance sales and marketing teams, accelerate growth and transition to the Cloud, in a sustained, repeatable and profitable way.

    Marisa's extensive channels experience provides her with a 360-degree appreciation of the entire partner lifecycle, from inception to exit, and the fundamentals required to successfully build and grow a channel business by an average of 20% YoY revenue growth. Combined with a successful sales and marketing track record selling direct through and to the channel, Marisa has helped her partners decrease sales cycles from 9 to 3 months, improve sales conversions to 1 in 3, and build internal capability for self-sufficient channel businesses.

    As an innovator and change agent, Marisa has built programs, teams, customers, and businesses from the ground up whilst helping the organization to manage change and transition to new approaches. Starting with the right strategy, Marisa's unrelenting focus on execution, achieving results and continuous improvement, ensures her clients maintain focus and deliver on expectations.

    • 2013: CompTIA speaker and trainer - channel enablement and management, social strategies, cloud computing, mobility and IT security.
    • 2012: Built and Delivered - Funnel Build Presentation for the SAP Global Marketing Team - Channel Partner Marketing Enablement Workshops

    • 2009/2010: Built the Microsoft Partner Development Centre for Australia and SE Asia from concept to revenue generating within 2 months, and awarded 'Global Best Practice' within 6 months
    • 2009: MathMarketing Accredited Funnel Coach and Trainer - B2B sales and marketing solutions
    • SAP 100% sales club and Innovation Excellence awards for establishing the SAP B1 Sales Academy
    • Significantly contributed to the SAP B1 Australian channel growth from 140 to 850 customers in 3 years
    • Transitioned over 30 Channel Partner practices to new business models, markets and products
    • Mentored and coached the leading SAP and Microsoft Partner CEO's, Sales and Marketing Manager's
    • Facilitated 12 partner acquisitions, mergers, and JV's

    Client Testimonials

    "…I hired Marisa Warren of CAVALO Consulting to create and produce on demand training videos to integrate into our Partner Marketing Excellence Training Workshops….The videos required Marisa to speak with authority and deep subject matter expertise on the science of 'Funnel Marketing'. Marisa did a highly professional job, is dynamic and highly engaging. I would have no hesitation in recommending Marisa and CAVALO Consulting for similar engagements to include keynote presentations and public speaking."

    Malcolm Hamilton | Senior Global Channels Marketing Manager | SAP

    About MathMarketing

    Over 400 projects, fifteen years and five continents, MathMarketing has helped many companies to ramp the performance of their Sales and Marketing engines with clear plans and the skills to execute.

    Our network of experienced and highly trained planning and training consultants (we call them Funnel Coaches) operate across North America, South America, Europe and Asia Pacific. They have the tools, processes and experience to help you to accelerate the growth of your business.

    Funnel Coaches follow a proven methodology, and can ramp the performance of your Sales and Marketing engine by:
    • Helping you to create a blisteringly clear sales and marketing plan that the whole team buys into; and
    • Ensuring you execute that plan with precision, by increasing your team's skills with proven marketing training and sales training.
    Clients include AXA, CA, Canon, Ernst & Young, GE, IBM, NEC, Nokia, Oracle, SAP, Sony, Telstra, Vodafone and World Vision.

    These businesses were wrestling with at least one of a number of common problems:
    • They lack a clear plan for growth;
    • Their team has gaps in their B2B marketing skills;
    • Members of their team just don't 'get it'; or
    • Sales and Marketing are not aligned.

    In addressing these common problems, MathMarketing created Funnel Logic™. Developed as a unique approach to sales and marketing, Funnel Logic unlocks the keys to B2B growth by:
    • Understanding the buying process (we call it the Buyer's Journey);
    • Knowing how many buyers need to take each step and over what time;
    • Selecting tactics capable of moving buyers through these steps; and
    • Measuring the actual results and continuously improving.

    Marisa Warren
    Email: marisa.warren ( @ ) cavalo-consulting dot com
    YouTube: http://www.youtube.com/user/MarisaWarren16
    Website: www.cavalo-consulting.com
    Twitter: ( @ ) MarisaWarren16
    LinkedIn: http://au.linkedin.com/in/marisawarren

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