Mathmarketing Appoints Marisa Warren As Funnel Coach
MathMarketing is pleased to announce the appointment of Marisa Warren, CEO and Founder of Cavalo Consulting, as an accredited Funnel Coach.
- New York, NY (1888PressRelease) August 27, 2013 - After successfully completing her sales and delivery accreditation, Marisa will now sell and deliver Funnel Academy and Funnel Camp across Eastern America.
Marisa is a 'highly awarded' Global Channels Executive and Speaker, with 17 years' experience working for companies such as SAP, Microsoft, Intentia and the channel. Helping partners across North America, Australia, Asia, and Europe to build high performance sales and marketing teams, accelerate growth and transition to the Cloud, in a sustained, repeatable and profitable way.
Marisa's extensive channels experience provides her with a 360-degree appreciation of the entire partner lifecycle, from inception to exit, and the fundamentals required to successfully build and grow a channel business by an average of 20% YoY revenue growth. Combined with a successful sales and marketing track record selling direct through and to the channel, Marisa has helped her partners decrease sales cycles from 9 to 3 months, improve sales conversions to 1 in 3, and build internal capability for self-sufficient channel businesses.
As an innovator and change agent, Marisa has built programs, teams, customers, and businesses from the ground up whilst helping the organization to manage change and transition to new approaches. Starting with the right strategy, Marisa's unrelenting focus on execution, achieving results and continuous improvement, ensures her clients maintain focus and deliver on expectations.
A passionate philanthropist, Marisa is currently serving as President for Australian Women in New York and an Advisory Board Member for the GlamourGals Foundation. You'll also find Marisa carving up the ski slopes, trekking with the locals in remote parts of the world, practicing Yoga, designing and renovating property, or hosting a dinner party serving raw vegan cuisine for her guests.
Funnel Academy - marketing training is a combination of classroom-style teaching, team workshops and peer networking, and ramps the performance of B2B marketing professionals with training in forming strategy, building campaigns, selecting tactics and measuring results.
Of Funnel Academy, Hugh Macfarlane - Founder & CEO of MathMarketing - says, "B2B marketers face complicated challenges. We can provide them with the tools to develop clear marketing plans and the skills to align their plans with their sales organization. The result is greater sales success."
Funnel Camp - marketing planning is a unique planning approach which addresses the most common sales and marketing management issue in business today - lack of alignment. Funnel Camp aligns sales and marketing leaders around a single plan - blisteringly clear and highly actionable - so that the confusion that arises from separate marketing plans and sales plans is eliminated.
Both products are underpinned by MathMarketing's proven B2B sales and marketing methodology, Funnel Logic.
Designed to increase prospect progression through the sales funnel, Funnel Logic dramatically improves sales and marketing effectiveness. At its core are four key principles regarding how sales and marketing are conducted in the best-run B2B businesses:
1. The aggregate Sales / Marketing function should build its activities around a clear and singular view of the buyers' journey (not the sales cycle);
2. This journey should be dimensioned (how many prospects will progress through each stage of this journey over time);
3. The plans of Marketing and Sales should detail how they intend (together) to cause this progression; and
4. The actual progression should be measured, so that tactics which work can be bolstered, and those which do not can be shelved.
MathMarketing welcomes Marisa to the fold, and wishes her all the best as a seller and deliverer of Funnel Academy and Funnel Camp.
About MathMarketing
Over 400 projects, fifteen years and five continents, MathMarketing has helped many companies to ramp the performance of their Sales and Marketing engines with clear plans and the skills to execute.
Our network of experienced and highly trained planning and training consultants (we call them Funnel Coaches) operate across North America, South America, Europe and Asia Pacific. They have the tools, processes and experience to help you to accelerate the growth of your business.
Funnel Coaches follow a proven methodology, and can ramp the performance of your Sales and Marketing engine by:
- Helping you to create a blisteringly clear sales and marketing plan that the whole team buys into; and
- Ensuring you execute that plan with precision, by increasing your team's skills with proven marketing training and sales training.
Clients include AXA, CA, Canon, Ernst & Young, GE, IBM, NEC, Nokia, Oracle, SAP, Sony, Telstra, Vodafone and World Vision.
These businesses were wrestling with at least one of a number of common problems:
- They lack a clear plan for growth;
- Their team has gaps in their B2B marketing skills;
- Members of their team just don't 'get it'; or
- Sales and Marketing are not aligned.
In addressing these common problems, MathMarketing created Funnel Logic™. Developed as a unique approach to sales and marketing, Funnel Logic unlocks the keys to B2B growth by:
- Understanding the buying process (we call it the Buyer's Journey);
- Knowing how many buyers need to take each step and over what time;
- Selecting tactics capable of moving buyers through these steps; and
- Measuring the actual results and continuously improving.
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