Maternity Leave Turns into Business Venture

Young mother uses maternity leave to study internet marketing and launch online venture. End Quote

(1888PressRelease) February 28, 2011 - After studying business and management at college, Gemma Dawson fell pregnant with her first child. Whilst on maternity leave Gemma established her first online business; a clothing and fashion outlet. Admittedly naive at the time, Gemma did not have the instant success her young years led her to expect and she returned to full-time employment in May 2009.

Shortly afterwards, Gemma fell pregnant for a second time but was determined to make better use of this maternity leave in learning everything she could about online business. Having gone into great depth researching vital elements such as SEO marketing, search engine ranking, blogging and other forms of social media, Gemma established two websites specialising in fancy dress and party supplies.

Opening in September 2010, GDfancydress.co.uk and GDpartysupplies.co.uk were up and running just in time for party season; Halloween, Christmas and New Year were just around the corner and nationwide party planning was in full swing. The launch of the two websites went extremely well and both businesses are still going strong, growing, and doing better than ever.

Gemma attributes her success to thorough research and planning; having a clear vision of your target market, marketing strategy and website layout are all vital components of successful online business. GDpartysupplies.co.uk is currently ranked within the top 20 Google results for party supplies, and within the even more competitive fancy dress market, GDfancydress.co.uk is also making its presence felt.

Gemma's story is a reminder that with persistence, dedication, research and hard work, there is nothing to stop a determined individual from achieving success in business, no matter the circumstances.

If you would like to see Gemma's work for yourself, please visit GDfancydress.co.uk and GDpartysupplies.co.uk to see the vast array of fancy dress and party goods available.

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