The flavor is outstanding. This is a really top-notch, high quality Matcha. This is the kind of Matcha that is used in Japanese tea ceremony because it's of the best quality. Sweet! Not a hint of bitterness. Smooth and buttery. No chalkiness or gritty texture. The flavor has hints of berry and cacao in it's complex layers. It's vegetal. It's a bowl of Matcha perfection