Master Class will Examine & Dissect Reputation Risk - The Most Dangerous & Volatile risk Companies Face
Deon Binneman, the international Reputation Management & speaker will facilitate a 2 - day program on Reputation Risk at the Hotel Apollo in Randburg, Johannesburg, South Africa from the 19th - 20th October that will examine how reputation risk should be defined, treated, mitigated and managed.
- (1888PressRelease) October 14, 2010 - No country, company, government or individual is immune to reputation risk. In fact, in today's knowledge based and connected economy, not only is reputation a country, company or person's greatest asset, it is also its biggest risk.
Two days ago, an article in the Wall Street Journal had the following to say: Most companies say 'reputational risk' is their top concern. It cited a recent study indicating 80 percent of companies believe "reputational risk" is their chief concern.
Problem is only 43 percent believe they have a plan to tackle this problem. "The problem is clear: It is easy to identify and measure the impact of the damage wrought to a reputation after a crisis," writes Elizabeth Lux for The Wall Street Journal. "But it is far more difficult to predict when and - more importantly - how a reputation might be tarnished in the future." Lux then explored how companies can protect their brands against future PR disasters.
In these action-filled two days, Deon will discuss and share with the audience, a great deal of issues and perspectives, including the following:
1.Why Reputation Risk is so volatile, dangerous and difficult to contain and manage;
2.Why it is necessary to view it in 4 different ways so as to determine and implement different perspectives and mitigation strategies;
3.Why the process to prevent a Reputation Risk or PR disaster as some call it, start long before such an incident;
4.What measures are necessary to successfully address reputation risk at all levels in the organization;
5.What measures need to be put in place to treat and deal with a Reputation Risk Incident/disaster (Clue - Media Skills & Crisis Communication training is not enough) in a manner that a company's reputation and integrity can be maintained.
6.What an organization should do and say when a reputation risk incident occurs.
This Master Class integrates best practice and thinking from many disciplines including Reputation Management, Public Relations, Risk Management, Corporate Communications, Corporate Responsibility and Strategic Management, and is a must attend for Corporate Affairs, PR, Risk Managers, Compliance Officers and any staff member responsible for maintaining and protecting a company's fine reputation.
If you do not believe Reputation Risk is important, just take a look at the following international scandals and disasters. The Toyota product recalls, Goldman Sachs and other credit crises debacles, Tiger Woods and the BP Gulf of Mexico fiasco.
Even India have succeeded in damaging their country's reputation with the adverse publicity and shoddy organizing at the Commonwealth Games
Warren Buffet, the world famous investor and richest man has on numerous occasions said these famous words: 'It takes 20 years to build a reputation and 5 minutes to ruin it and if you understand this you will do things differently'.
Companies are hereby invited to nominate and register candidates to attend this program. All ready delegates from the Banking, Telecommunications, Educational and Conservation industries have registered.
Please note that only 15 delegates can be accommodated.
For more information on the program and to register, please go to http://reputationriskmasterclass.invite43.com/
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