Maruti Suzuki's `National Road Safety Mission' attains the 500,000 mark
Maruti Suzuki has trained over 10 lakh people in safe driving in last decade.
Company targets to double Maruti Driving Schools in next three years.
- (1888PressRelease) November 21, 2011 - New Delhi: Car Market Leader Maruti Suzuki's flagship road safety initiative on promoting safe driving, `National Road Safety Mission', today attained the milestone of 500,000 trainees.
Under the programme launched in December 2008, the Company has successfully trained over 500,000 people so far. Out of these 500,000 trainees, over, 147,000 are from economically challenged sections, who are beneficiaries of this special programme. They were sponsored by Maruti Suzuki and many of them are meaningfully engaged today.
In addition, the Company has successfully expanded its training infrastructure in the form of 6 operational Institutes of Driving and Traffic Research and over 192 Maruti Driving Schools thriving across the country. With this special infrastructure in place, the Company has in a small way institutionalized driving training in the country and brought in international best practices to the Country.
On the occasion, Mr. Mayank Pareek, Managing Executive Office, Marketing & Sales, said, "The milestone of training 500,000 people in safe driving, is only a humble beginning, compared to the scale of the issue. The scale can be gauged from the latest report compiled by International Road Federation, which states that India loses close to about Rs 100,000 Crore every year in road accidents. In terms of fatalities, around 160,000 lives are lost annually in road accidents. As the automobile sector continues to grow, there is a need to bring in high quality training institutes, which help institutionalize high `quality training' on road safety. This requires a 360-degree approach and involvement of several bodies. We hope to be the catalyst for other organizations to join the road safety efforts."
World class Driving Training infrastructure set up by Maruti Suzuki
Over the last decade, Maruti Suzuki has developed two successful forms of driving training infrastructure: One is in association with state governments (public-private partnership model) and the other is in association with its dealers.
Institute of Driving and Traffic Research
• The first public-private partnership venture initiated in 2000 with the Delhi Government at Wazirabad road in north-east Delhi
• Second IDTR set up in 2006 at Sarai Kale Khan, south Delhi
• IDTRs offer state-of-the-art training infrastructure, driving training tracks, driving simulators and training modules as per international norms
• The two IDTRs have trained around 700,000 people, predominantly commercial drivers
• In addition to Delhi, Maruti Suzuki now has IDTRs at Vadodara (Gujarat), Dehradun (Uttarakhand) and in Rohtak and Bahadurgarh in Haryana.
• In addition to driving training, the Vadodara IDTR offers skill training to tribal youths thereby strengthening employability prospects of learners.
• Several state governments have shown interest in setting up similar facilities with Maruti Suzuki.
Maruti Driving School
• In an initiative to engage Maruti Suzuki Dealers in the Company's Road Safety initiatives
• Maruti Suzuki has a network of over 192 MDS across the country.
• First Maruti Driving School (MDS) opened in Bangalore 2005.
• MDS are equipped with world class, state-of-the-art driving simulators.
• Over 300,000 people have been trained at Maruti Driving Schools
• 50 per cent of the car learners at MDS outlets are women
• Maruti Suzuki targets to double the MDS network over next three years.
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