Martingale Goes Full Steam Ahead As Two Train Sites Join The Group
Martingale Internet Technologies is closing the gap for model-train collectors by being joined by two specialist sites in the race to build the most innovative resource to date: ToyPedia.
- (1888PressRelease) September 25, 2010 - ModelTrainForum.com and LGBWorld.com are joining Martingale's existing sites, filling the model-train gap in the Groups portfolio and helping to build ToyPedia, Martingale's catalogue listing every toy or model ever made in all every variant. This comes after Diecastaircraftaviation.com, DinkyToysBlog.com, HobbyTalk.com, Scale600.com, TinplateTrainTimes.com, Wings900.com and others have joined this year.
John McCormick, founder of the two sites says "I just love the plans for the new model and toy platform that Martingale is building and as a train collector I am great fan of ToyPedia. Even as a modeler I find ToyPedia useful and look forward to getting it complete."
Tobias Liefke, ToyPedia Coordinator says "We are excited about having the members of ModelTrainForum.com and LGBWorld.com on board, it will allow us to in earnest cover all train models. We have already had some early success with Jouef, Hornby, Märklin and Marx."
Martingale Internet Technologies believes that the dominance eBay has enjoyed in recent years is giving way to web 2.0 specialist auction sites with strong community elements. Over the last three years, its team has built category killer software to specifically target large communities of collectors allowing it to compete with eBay in a number of their markets. Martingale has launched its first community, Toy Collector, with the following features:
- Niche specific blogs, clubs, directories, competitions, events, forums, friending system, galleries and videos
- A Wiki-based catalogue to include every toy or model ever produced
- Context engine allowing all content to be filtered according to personal preference
- A Collection Management capability that links press releases and buy/sell events to track the current value of individual collectables together with a collector's entire portfolio.
For more information please
- go to www.themartingale.com
- or contact Christian Braun on christian.braun ( @ ) themartingale dot com
- or call +44 (1494) 727 947
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- Martingale Internet Technologies Ltd.
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